YEEZY BOOST” Special! Introducing a collection of related hot models in order of release from the early days.

The “YEEZY BOOST” series is a popular sneaker born from the collaboration between Adidas Originals and Kanye West. The series boasts overwhelming popularity even amidst the recent sneaker boom, with almost all models selling out or premiering immediately. In this issue, we take a closer look at the secret behind the popularity of the YEEZY BOOST, which is reminiscent of the rare sneaker boom of the 1990s.

What is YEEZY BOOST?

The sneaker line was introduced at New York Fashion Week on February 12, 2015, as part of the ” YEEZY SEASON (1) ” apparel collaboration line between adidas Originals and Kanye West. The initial collection featured a low-cut sneaker, the YEEZY BOOST 350, a high-cut sneaker, the YEEZY BOOST750, and a boot-type sneaker, the YEEZY 950. (The 950, strictly speaking, does not use the BOOST sole, so it can be said to be a different type of shoe from the ” YEEZY BOOST ” series.)

Review the YEEZY SEASON collection!

Yeezy is the Lamborghini of the sneaker world.” says Kanye. The popularity of the sneakers, as well as the collection shows, has been a topic of conversation every time they are held.

A look at YEEZY SEASON 1 [VIDEO].

YEEZY SEASON 1,” the first collaborative collection show between adidas Originals and Kanye West, was presented during New York Fashion Week. The models lined up like an army, and the hottest clothing and sneakers were unveiled.

A look at YEEZY SEASON 2 .

The event was held on September 11, 2015 at Skylight Modern in New York City. The unveiling was a continuation of Season 1, with new colors of popular sneakers and other items being unveiled.

A scene from YEEZY SEASON 3 [ VIDEO

The presentation was held on February 11, 2016, the first day of New York Fashion Week, with a listening session for the new album. The event attracted a lot of attention as it was a large scale event, inviting the general public in addition to industry professionals.

A scene from YEEZY SEASON 4 [ VIDEO

The event was held on the first day of NYFW 2017SS at the “Franklin D. Roosevelt “Four Freedoms” Park” in Manhattan, New York. The collection, which cast models of mixed race from various ethnic backgrounds, attracted a lot of attention.

YEEZY SEASON 5 [ VIDEO

Presented during New York Fashion Week, the collection featured a succession of the world’s leading fashion icons, including Amina Blue, Luka Sabbat, and Halima Aden, who appeared on the runway one after another.

A scene from YEEZY SEASON 6

For Yeezy Season 6, the collection was presented in a novel way, without a show. Creatively photographed by what appeared to be paparazzi, Kim Kardashian was seen on social media wearing the latest collection. Screenshot posters of the Instagram posts were then wildly plastered on the walls of the Miami Art Basel convention center, and a huge ad for “YEZY Season 6” was placed in Times Square in New York City. Hollywood celebrities and models, including Paris Hilton, Amina Blue, and Sarah Snyder, as well as adult actress Lela Star, posted Instagram photos of themselves imitating Kardashian’s paparazzi.

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A look at YEEZY SEASON 7 [ VIDEO ].

Continuing from Season 6, the exposure of the collection through paparazzi-style creativity was notable, with images of Kim Kardashian strutting around town in Season 7 items posted on social networking sites during her visit to Tokyo.

A look at YEEZY SEASON 8 [ VIDEO ].

Season 8, which marked the brand’s return to the show after a three-year absence, was held at the headquarters of the French Communist Party and featured a live rap performance by the brand’s daughter, North, and other Yeezy-esque approaches.