D by Diesel, the latest fragrance supervised by Glen Martins, the first creative director of Diesel since his appointment as Creative Director of Diesel in 2020, is now available at stores nationwide and on the official online store!
Suponsered by
The brand’s first fresh, dynamic, gender-free fragrance scented with ginger and lavender!
The latest fragrance, perfumed by three perfumers from fragrance manufacturer Givaudan, features bourbon vanilla from Madagascar, lavender from Provence, and ginger. The fragrance has a spicy ginger scent at the top, followed by aromatic lavender in the middle. At the beginning of use, a fresh, comfortable scent like denim cotton settles into the skin, and eventually gives way to a satisfying bourbon-vanilla scent.
Click here to visit the special website
The bottle is a contrast to the traditional fist design!
The bottle features the brand slogan ” DIESEL For Successful Living ” in a fistful of designs. The finish contrasts with the fist design of Diesel’s first fragrance, Only The Brave. The symbolic bottle cap is set with Diesel’s denim rivet design. The packaging is more environmentally friendly, with 25% of the bottle material made from recycled glass, and for the first time ever, refills will be available for this product. The outer box is also made from up to 55% recycled materials, and the company is also working to reduce plastic by eliminating cellophane packaging.
Click here for the special site
Also check out the campaign movie now on view!
The campaign movie, a celebration of freedom and youth, begins with a scene in which the iconic red logo becomes a giant bottle that flies around the world. The film then takes viewers on a journey through pristine jungles and bustling cityscapes, culminating in a rave party scene that evokes energy and passion. The campaign, supervised by Glenn Martins, features artist and transgender rights activist Ella Snyder, actor Deaken Bluman from the TV series ‘ 13 Reasons Why,’ and others. It is a portrait of a new generation of people with creative connections.
D by Diesel] More Information
Release date: Thursday, October 20
Price: 13,200 yen/100mL , 9,900 yen/50mL, 6,600 yen/30mL, 14,300 yen/refill 150mL
Retailers: Diesel stores nationwide, official online store
Contact: 0120-55-1978 ( Diesel Japan)
