adidas Originals jacks up Harajuku for GW! ORIGINALS SNEAKER PARTY” to be held in Harajuku, Tokyo

adidas Originals will hold an “ORIGINALS SNEAKER PARTY” during the GW season in conjunction with the launch of the “SS24 T -TOE COLLECTION,” a large-scale event in the Harajuku area centered on UNKNOWN HARAJUKU. The large-scale event will be held in the Harajuku area centering on UNKNOWN HARAJUKU for three days starting on Friday, April 26.

The “ORIGINALS SNEAKER PARTY” is for fashionistas who wear “SAMBA,” “GAZELLE” and “HANDBALL SPEZIAL” featuring T-Toe design. This is an event that you can participate in with your friends, family and partner during Golden Week to create “1,000 different memories that start from your feet. Customizing T-toe sneakers with ribbons and charms has become a hot topic on social networking sites, especially among Generation Z. This event is an opportunity to experience the customization of T-toe sneakers. This event will provide an opportunity to experience this trend and arrange T-toe sneakers to your own unique design.

Click here to visit the special site.

A spot to customize sneakers at UNKNOWN HARAJYUKU

At the “Customize Station” at UNKNOWN HARAJUKU, after experiencing the world of adidas Originals, you can purchase various beads, bijoux parts, and other parts such as the limited edition Trefoil ribbon shoelaces that are the talk of the ^internet* and customize your own sneakers on the spot. After purchasing various beads and bijoux parts as well as limited-edition trefoil ribbon shoelaces, which are the talk of the internet*, visitors can customize their sneakers as they like. In addition, participants wearing adidas sneakers or Three Stripes items, or coming as a pair with a friend, will receive a limited-edition item as a gift, and can also enjoy limited-edition original food and photo spots.
Cashless payment only.

(1) Event participants will receive an “ORIGINALS cotton candy”
(2) Those wearing adidas sneakers or Three Stripes items will receive an “ORIGINALS Trefoil pin” and those attending in pairs will receive an “ORIGINALS Trefoil pin badge”. ORIGINALS Trefoil Shoe Jewel” for each pair of participants.
All items are in limited quantities and will be discontinued as soon as they are gone.
Limit one per person per item.

Limited gifts will be given away at the adidas Originals Flagship Store Harajuku.

During the event, a food truck will be in front of the “adidas Originals Flagship Store” in Harajuku. Here, three strands of strawberry candy, named after the adidas three stripes, will be sold. Trefoil shoelaces will also be given away to customers who purchase T-toe sneakers at the store during the period. Staff will also replace the laces on the spot.

[ adiClub Exclusive Offer ]
The first 333 people to download the adidas App and present the QR code for the event will receive an exclusive gift from adidas (limited to one gift per person during the period) for three days. The gifts are as follows.

ORIGINALS Trefoil Shoe Charm to customize your shoes
・Strawberry candy (333 winners in total)
*Quantity is limited and will end when gone.
Charms will be distributed at random.

Adidas “original” food and drinks will also be available at nearby stores.