Diesel collaborates with condom brand ” Durex Diesel presents a “sex-positive” capsule collection!

Lifestyle brand DIESEL and condom brand DUREX have collaborated to create their first capsule collection, ” DIESEL x DUREX. Available at select Diesel stores and the official Diesel online store, the collaboration condom box is being distributed free of charge at select stores.

Democracy, freedom of choice, and ” sex positivity ” as human rights, Diesel and Durex’s capsule collection expresses their mutual beliefs

The collaboration was unveiled on the runway of the Diesel Fall/Winter 2023 collection in Milan, with a mountain of 200,000 Durex condoms in the background. This is the first time that Durex, the world’s number one selling condom brand, has released a collection with a fashion brand.

Click here to visit the special website.

The ” DIESEL x DUREX ” capsule collection includes a hoodie, a T-shirt, straight-leg denim, and a denim cap. All items are printed with the phrase “For Successful Living,” an ironic reference to Diesel’s slogan “For Successful Living. The graphic logo, a fusion of Diesel’s iconic D logo and the Durex logo, is also a unique feature of this collaboration.

Click here to visit the special website

Starting Friday, April 28, the day of the capsule collection launch, 300,000 Diesel and Durex collaboration condom boxes will be distributed free of charge at select Diesel stores worldwide. The purpose is to amplify and expand the message of ” sex positivity ” shown in the Diesel runway show and Durex’s core values of embracing one’s true sexual self. Please note that the condom boxes will only be available while supplies last.

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Click here to visit the special website.

Denim pants

Price: 40,700 yen (tax included)

Hoodie

Price: ¥31,900 (tax included)

T-shirt

Price: 13,200 yen (tax included)

Denim cap

Price: 16,500 yen (tax included)

DIESEL x DUREX] Detailed information

Release date: April 28, 2023 (Friday)
Target stores:
・DIESEL GINZA, DIESEL OSAKA, DIESEL Sapporo Parco, DIESEL Espar Sendai, DIESEL SHIBUYA, DIESEL Aoyama, DIESEL GINZA SIX, DIESEL Ikebukuro Parco, DIESEL LUMINE EST SHINJUKU, DIESEL DiverCity Tokyo Plaza, DIESEL Tokyo Skytree Town Solamachi, DIESEL LaLaport Tachikawa Tachihi, DIESEL LaLaport Fujimi, DIESEL Kashiwa, DIESEL Perrier Chiba, DIESEL LaLaport TOKYO-BAY, DIESEL DIESEL Lazona Kawasaki, DIESEL Yokohama Joyous, DIESEL LaLaport Yokohama, DIESEL Terrace Mall Shonan, DIESEL Creare, DIESEL Takashimaya Gate Tower Mall, DIESEL LaLaport Nagoya Minato Acres, DIESEL Kyoto, DIESEL Lucua DIESEL HOOP, DIESEL Namba Parks, DIESEL LaLaport EXPOCITY, DIESEL Kobe, DIESEL ACC STORE Piore Himeji, DIESEL Fukuoka, DIESEL Canal City OPA, DIESEL SAKURA MACHI Kumamoto
Contact: 0120-55-1978 ( Diesel Japan)