Diesel has appointed Mika from the global boy group INTO1 as its Asia Pacific ambassador for watches and jewelry and unveiled the new campaign visuals for the Spring/Summer 2023 watch and jewelry collection.
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Mika is featured in the new campaign for the Spring/Summer 2023 Watch and Jewelry collection alongside Diesel’s iconic watches!
Mika, a singer as well as a model with roots in Japan and the U.S., embodies the same passion, individuality, confident attitude, and self-expression in the campaign visuals as Diesel’s ” DIESEL FOR SUCCESSFUL LIVING” philosophy and values. Diesel’s philosophy of “DIESEL FOR SUCCESSFUL LIVING.
Click here to visit the special website.
Unexpected, subversive, irreverent, hot and glamorous, Diesel’s DNA, which has also greatly influenced the new watches and jewelry, takes the enjoyment of watches in a new direction with its unique aesthetic and design inspiration. The new collection fuses a variety of materials and ideas, combining hardcore mechanical craftsmanship, high fashion and functionality. Diesel boldly challenges tradition and the status quo, evolving the iconic denim through a contemporary lens and exploring endless possibilities with Mika from INTO1.
