What is the secret of INCOTEX’s popularity? [ Special feature on the Italian pants brand ].

Incotex is an Italian brand specializing in pants that boasts overwhelming popularity and achievements along with PT01. We focus on the reasons for the brand’s high popularity not only in its home country of Italy, but especially in Japan, and introduce its appeal and major models. Related page: Italian pants brands

What is Incotex?

Incotex was established in Venice, Italy in 1951 and has been producing pants for over 60 years under the slogan “Solo Pantaloni (“Pants Only”). The brand is a central part of the Slow Wear Group, a leading Italian apparel manufacturer that operates Zanone, Montedoro, and Gran Shirt.

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The trousers with Italian sartorial specifications are produced using carefully selected fabrics and sophisticated cutting and sewing techniques. The brand’s popularity in its home country, Italy, as well as outside of Italy, especially in Japan, is remarkable.

Incotex’s Appeal 1: “Classic with a dash of mode

Incotex continues to offer pants with seasonal silhouettes and materials, based on the standard model ” 30,” which is a slack that boasts standard popularity in its home country. The company offers a wide variety of bottoms for casual occasions as well as business jacket styles.

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The brand always proposes pants that are “in season now,” such as millimeter-for-millimeter updates to the tapered shape. The appeal of this brand is its sense of balance, which does not allow it to over-embrace trends to the point where “last year’s pants can’t be worn this year.

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While keeping a close eye on the latest fashion trends, the brand does not get sidetracked by them, but rather incorporates them into real clothes, emphasizing “styles and silhouettes that can be worn for a long time,” for which we, who are not cheap investors, can be thankful.

Appeal of Incotex 2: “Slacks that create a beautiful leg silhouette

Incotex” is credited with bringing pants with a silhouette of beautiful legs to Japan and establishing slacks in the Japanese men’s casual style, which had previously been dominated by denim, chinos, and military pants.

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The natural and beautiful tapered silhouette from the waist to the hem is achieved by the advanced cutting and sewing technology cultivated through more than 60 years of pants production. Details such as the position of the back pockets give a visual effect that makes the legs look longer and the hips look lifted. The know-how on how to make the lower half of the body look beautiful is condensed into a single pair of pants, which is said to set the impression of dressing.

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Incotex’s Appeal 3: “We don’t cut corners on the ‘unassuming details’ that respond to human movement.

It is not unusual for pants to look good when worn on a mannequin standing upright and immobile. However, there are not so many pants in the world that achieve a beautiful silhouette and good comfort when worn by a “human” who repeats complicated movements.

Many of the methods used to achieve this are unobtrusive and inconspicuous details. Although the details themselves are not unique to Incotex, the company’s attitude and expertise in “incorporating unobtrusive and inconspicuous details into optimal specifications to suit human movement” is what makes Incotex so appealing.

Incotex’s special detail, “V-split

In pants, it is the waist area that is subjected to the most intense movement and load. In particular, have you ever had the experience of wearing pants that are just the right waist size and feeling a “sticking sensation around the waist” when you are in a forward leaning posture?

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As shown in the image above, by applying a V-shaped slit to the back of the bottom, the slit is designed to close and open, achieving a stable fit and ease of movement without placing a load (tension) on the fabric or the body. The slit opens when the wearer bends over at the waist and closes when the wearer stands upright. Of course, this is not a technology unique to Incotex, but the company’s strength lies in its subtle expertise in designing slits at the optimum depth according to body movements and linking this to the “wearer’s feeling.

Incotex’s special detail: “Tongue nose to stabilize the position of the pants.

A major factor in achieving a good fit and beautiful silhouette of pants is “how well the pants are stabilized in the correct position on the waist.
While normal slacks are fastened at the front leg with a hook (or button) and a button, many Incotex slacks have a separate fabric called a tenon nose and a button fastening. This makes the pants more stable and improves the fit.

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Incotex’s special detail “Belt pin loop

Many Incotex products feature a ” belt pin loop ” for inserting a belt pin. This detail helps to minimize misalignment between the pants and belt so that the buckle is always in the correct position.

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Incotex special detail “Mar belt (shirt stopper)

The “shirt stopper” on the inside of the pants is also noteworthy. This detail is designed to prevent the shirt from coming out even when the wearer moves freely. This is a detail that is often used on slacks sold at mass retailers, but Incotex takes great care to ensure that it does not cause any bite on the surface and does not interfere with the stress-free comfort of the pants by treating it without fraying.

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Incotex’s Attraction 4: “Japanese Model Compatibility

Although it is now commonplace for foreign brands to offer Japan-fit garments, Incotex was quick to recognize the differences between the Western and Japanese body shapes and has released models for the Japanese market. Particular attention was paid to ” hip shape.

Generally speaking, Japanese people have less volume in their hips than Italians, so when Japanese people wear pants made to Italian specifications, the hip area tends to sag, making it difficult to create a beautiful silhouette. In addition to a shallower crotch and narrower hems, details such as buttons on the back pockets have been designed to the Japanese taste.

Introduction of Major Incotex Models

Finally, the main models of Incotex are introduced along with their features.

Incotex Japan Fit bestseller ” J35

The ” J35 ” was created with the Japanese body shape in mind. The J35 has a shallower crotch and shorter hem width than the model in its home country, making the legs look sleeker and longer. The J35 was sadly discontinued in 2014, but was revived in 2016 as an exclusive item by select store Jacket Liquiard.

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Incotex ” N35 “, a further evolution of the J35

The “N35” is a renewal of the “J35,” which was a bestseller in Japan, and has become the new standard. The “N35” combines the sleek tapered silhouette of the popular Italian model “30” with the Japanese-oriented details of the “J35”. Specifically, the width of the “J35” was narrowed by 2 cm around the waist to give it a more tapered look. The “N” in the model is derived from “Nippon (Japan)” and “Nuovo (new).

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Incotex “30”, a timeless classic if you want to experience the home of the Italian model

The “30” model, a timeless masterpiece, is a must-have when talking about Incotex. The beautiful lines that class up the jacket style are a true testament to the brand. If you dare to stick to the authentic specifications, this model would be a strong choice.

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Incotex’s new “64” easy pants for adults

The new “64” model, a mix of easy pants and slacks, is quickly becoming a standard style. This sophisticated silhouette has a strong tapered shape based on the ” 30″ pattern, which is highly regarded in Italy. Drawcord attached to the inside of the waist. The strings can be adjusted for belt-less wear.

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