What is the secret of Denham’s popularity? [ Denim Brand Special ].

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What is the secret of Denham's popularity? [ Denim Brand Special ].

Jeans” are an unavoidable staple item in men’s fashion. The choice of jeans varies depending on the material, design, sewing, and other factors, as well as the change in appearance over time. A man wants to choose a pair of jeans that he can wear for a long time. This time, we focus on “DENHAM,” which is rapidly gaining popularity among sensitive men, and introduce its charms and features by model!

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What is DENHAM?

DENHAM” is a denim brand started in the Netherlands in the spring of 2008 by Jason Denham, who was born in England.

Jason Denham’s career began as a fabric cutter in Joe Casley Hayford’s workshop. He then worked as a product manager for Pepe Jeans and founded Clinic+, which has established a strong position in the denim market for LVMH, one of the world’s largest fashion industry giants, and the Swift denim & Kuyichi brand. He has steadily built a career as a ” jeans professional ” in all aspects of denim, including technology, planning, and promotion.

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He is also known as a “denim geek” because of his extraordinary love for denim, which has led him to make his own denim since he was 18 years old. He is also known as a world-class collector of vintage denim.

The brand concept is based on the belief that denim weaving is the source of inspiration, respect for traditional craftsmanship, and the creation of new designs, and combines tailor-made fit and comfort with high design quality. The brand offers items that appeal to fashionistas and denim freaks alike. The scissors in the logo were designed in reference to the tailor’s scissors used to make clothes. Incidentally, the designer uses Japanese-made scissors in his work.
In Japan, the brand has a flagship store in Daikanyama, which is worth a visit not only for Tokyo residents but also for men who love denim.

Video interview with Denham Flagship Shop

Attraction of Denham ” Attention to design and details

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Denham’s particular detail 1 “Iconic scissors embroidery on the back pocket

The position of the brand’s iconic scissors embroidery and the detailing of the cut-out lines are also appealing. This embroidery is produced with 691 stitches/needles, which also shows the high quality.

Denham’s special detail 2: “Original front buttons and rivets

The design also shows the attention to detail in the metal parts.

Denham’s particular detail 3: “Thorough printing even on the invisible pouch cloth” Denham’s particular detail 4: “Thorough printing even on the invisible pouch cloth

The print is not only on the front pocket sleeve, but also on the back of the yoke and even on the lining of the back pockets. The designer’s attention to detail can be seen in the lining of the back pockets, which is not found on the back pockets of ordinary jeans.

Denham’s finest detail 4: “Leather leather patches

A cowhide leather patch with the brand’s logo stamped on it is slapped on the right back belt of every pair of jeans.

This patch is also color-coded, but I am wondering how it is classified. Apparently, the black patch is the Italian model with a washed finish. The white patch seems to be used for non-washed, or virgin denim. Also, the limited production All-Japan model has a pigskin brown patch.

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Denham’s finest detail 5: “The sewing specifications are also beautiful.

The hems are chain-stitched, the sides are split tailored, and the inner thighs are rolled. In the case of selvedge denim jeans, the threads of the lockstitch machine are not visible, giving a clean look to the legs when rolled up. In addition to the button fly, the front opening is made of one piece of fabric for durability.

Denham’s particular detail 6 “The design of the signature model is what sets it apart from the rest “

The three-dimensional cutting of the fabric allows for darts at the hem and behind the knees, creating a beautiful silhouette that conforms more comfortably to the body. The back pockets are designed with an emphasis on the structure of the hand, and the design and functionality of the jeans are more substantial than those of ordinary jeans.

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Denham’s charm “”Realistic” color fading and ageing that has been thoroughly researched

The indigo dye fades and can be nurtured into your own original pair of jeans, and DENHAM’s special attention to indigo dyeing can be glimpsed in its indigo dyeing. DENHAM focuses on developing fabrics in collaboration with the most suitable denim factories in Italy and Japan for each model and color.
Another feature of Denham’s confidence and attitude is that they dare to disclose detailed information on denim fabrics on the Denham Garment Library, which other jeans makers rarely disclose to the outside world because they are black boxed.

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Another noteworthy point is the wash processing technique. The various aging patterns that occur depending on how the denim is used are studied in detail and faithfully reproduced. Denham jeans are the result of intensive research and calculation of the tonal balance of color fading, not to mention the areas where the color fades due to wear and tear.

Denham’s attention to detail is expressed in a video!

Popular Denham Jeans Models

Denham has a variety of models in terms of silhouettes and materials, but this time we pick up the main models and introduce them here.

Denham’s representative jeans model ” BOLT

The thinnest model among Denham’s jeans, it is the best model to distinguish yourself from others in the skinny boom.

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The silhouette is more sophisticated due to its simple design. By omitting the overall surface design, the craftsmanship of the brand’s concept is more apparent in the finished product. Although thin, it uses made-in-France fabric made of a urethane blend, and is easy to wear and elegantly refined, making it easy to match with a variety of fields. ▶︎Purchase DENHAM “BOLT” here

Representative model of Denham jeans “RAZOR

Currently the most popular model in Japan. It features a tapered silhouette.

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In addition to the beautiful shape of the tapered design, which is exquisitely narrowed from the waist to the hem, the fact that it easily fits the Japanese body shape also contributes to its popularity. The brand’s unique and sophisticated details can be experienced in the universal design of these jeans, making them a strong choice for first-time buyers of Denham denim. ▶︎Purchase DENHAM “RAZOR” here

Denham’s representative model of jeans “SHANK

This model combines a regular waist, slim knees, and skinny hems into one fit.

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The narrowing from the waist to the hem remains the same, making them suitable for those who want to create a modern, clean line. ▶︎Purchase a pair of DENHAM “SHANK” here

Denham’s representative model of jeans, “DRILL

Straight model. A standard model that you will never get tired of. This is a model that cannot be missed if you want to show your masculinity.

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DENHAM also provides information on fabrics on their official website, and they put the most effort into their selvedge models in particular. Click here to buy DENHAM ” DRILL

Denham’s representative jeans model “SKIN

This model has the same shape as the RAZOR, but with DENHAM’s own signature details such as darts at the hem and behind the knees, and heptagonal pockets.

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This is a model that cannot be missed if you want to experience Denham’s attention to detail and the brand in depth. ▶︎Purchase DENHAM ” SKIN” here

Denham’s representative jeans model ” TOKYO

This model is designed to fit the Japanese body shape with an awareness of Tokyo style. The silhouette is designed to fall flat, with room at the waist and thighs. The gusseted crotch improves the range of motion, and the design has a quirky twist with the use of a seam and back pocket with a ball-jointed edge.

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The company has opened a flagship store in Japan, and has included “TOKYO” in the name of its models. ▶︎Purchase DENHAM “TOKYO” here

DENHAM official jeans introduction video of each model

Denham Jeans After-Sales Support Service

DENHAM also provides excellent after-purchase care, and while most stores offer separate service for alterations after purchase, DENHAM is fully prepared to handle such requests. DENHAM offers a full range of services, from hemming to washing.

Scenes from Denham's Washmulpix

At the Daikanyama store, they wash each pair of jeans carefully by hand using tubs and detergents brought in from Amsterdam, and at the same time, you can ask them about the condition of your favorite jeans and how to store them. One of the main attractions of Denham is that they have a system in place to ensure that you can keep wearing your denim for many years to come.

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