Introducing John Smedley [ What is the appeal of the long-established British knitwear brand favored by 007?

Even Burberry, the company that popularized the trench coat, was born in 1856. There is a British brand that was founded more than half a century ago in 1784 and still retains its original brilliance. Yes, we are talking about John Smedley, which continues to release the finest knitwear. Let us introduce the fascinating story of why this brand’s knitwear has been supported for over two centuries!

EPISODE I Family Owned and Operated; John Smedley’s Craftsmanship DNA Continues to Live On

In 1784, the company was established in Lee Mills, Matlock, Derbyshire, England, by the founder, John Smedley, and his partners. They started by spinning cotton yarns and making fabrics, and gradually expanded their business to produce knitwear.

The company’s policy of doing the entire process in-house in order to create the perfect product was set by the second generation, John II, and was thoroughly enforced by the family’s management. In addition, the younger generation, the descendants of the craftsmen, are working at the factory and learning the skills from their masters. In this way, the DNA of superior craftsmanship is passed down from generation to generation.

EPISODE II John Smedley focuses on two materials that are considered to be of the highest quality

John Smedley, with a history that began with the spinning of cotton yarns and the production of fabrics, has an extraordinary commitment to materials, saying, ” We must use the highest quality raw materials. Currently, John Smedley uses mainly merino wool and Sea Island cotton.

New Zealand merino wool

Merino wool is said to be the highest quality wool. Merino wool is known for being used not only for high-end knitwear but also for high-end suits and dresses, etc., because its fibers are particularly fine, soft, and pleasant to the touch.
John Smedley has direct contracts with New Zealand ranchers, and sources high quality merino wool through thorough management and breeding. As an example, each sheep is given a name and raised with great care. The supple texture, elegant luster, wrinkle resistance, and stretchability make it a top quality material that is beyond reproach.

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John Smedley Sea Island cotton

Sea Island cotton is used for most of John Smedley’s spring and summer items. It is known as one of the finest natural cotton materials in the world, and is so difficult to cultivate that even Queen Elizabeth I had it declared off-limits to the public. It is known as one of the finest natural cotton materials in the world. It has a silky sheen and a superb feel like cashmere. John Smedley has been carefully selecting and using this precious cotton for a long time.

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EPISODE III The unparalleled delicacy of the ” 30 gauge ” knit

Gauge is a unit of fineness of knitting. Generally, a loosely knitted low gauge knit is about 1.5 to 3 gauge, and a high gauge knit is about 10 gauge, so you can see how finely, densely, and delicately knitted 30 gauge is. This 30-gauge knit, which no other knit manufacturer can imitate, is what makes John Smedley what it is. This gives the knitwear a silky texture that is comfortable to wear and feels great against the skin.

Furthermore, in order to create the perfect seam between the body and sleeves, skilled craftsmen always do this by hand.

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EPISODE IV British Royal Warrant. Celebrities from around the world and 007 James Bond are also captivated by John Smedley’s knitwear.

These luxury knits are made from the finest materials and knitted by the most talented craftsmen. Queen Elizabeth has long been a patron of JOHN SMEDLEY and has visited the store herself. JOHN SMEDLEY has cleared the condition of “supplying products to the British Royal Family for at least five years,” and has established a solid position as a brand with the British Royal Warrant.

In addition, JOHN SMEDLEY has many fans not only among the British royal family but also among celebrities around the world. Tom Cruise, Madonna, Sean Connery, Nicole Kidman, Hugh Grant, and Paul Weller are just a few of the many celebrities who have fallen in love with the brand.

Paul Weller wearing a tailored jacket and John Smedley high neck knit.

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In Skyfall 007, Daniel Craig, who plays James Bond, wears a John Smedley knit with a tied-up dress shirt in the Shanghai scene.

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Furthermore, the fact that he wore it at the Skyfall press conference suggests that Daniel Craig himself is a big fan of Johns Medley knitwear.

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EPISODE Ⅶ This season, the ” New Basic “, a special order to John Smedley for Japan

John Smedley’s simple and timeless designs are appealing. The brand’s standard models, the “A3833” cardigan, the “A3834” V-neck knit, and the “A3835” crew-neck knit, have now been released as the “New Basics” in a size that is more suited to the Japanese market. The classic is always evolving, which is why it will always be cool.

John Smedley New Basic crew neck knit ” A3835

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John Smedley New Basic V-neck knit “A3834

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John Smedley New Basics cardigan ” A3833

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