Are there one or two fashionable men around you who, for some reason, always stand out from the crowd even though they don’t seem to be making much of an effort? This time, we interviewed such fashionable men and accompanied them on shopping trips to find out their behavioral principles and ecology! I don’t know if all of this will be of any use to you, but I think it’s a must-see for readers of the highly fashion-sensitive Otokomae Kenkyujo!
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Often shop before the season “Clothes are laid down!
Shopping is an indispensable activity for sophisticated men’s fashion, but there was a commonality in the timing of shopping. Many of them shop before the season arrives. For example, they get their fall clothes from the end of August to mid-September. They say, “It’s still hot, but… Aren’t you being too fashion-forward?” When I asked them, “Even if you try to buy fall clothes after fall, popular items are often sold out and you can’t buy them. There is often a period of time between when you buy an item and when you actually wear it, so you have to put it to bed at home.” was the response. Some people even ask the store staff to show them catalogs for items not yet in stock at the store, and promise to contact them when the item they are interested in comes in (and even reserve it for them if possible!). Some people even ask the store staff to show them catalogs of items that have not yet arrived in the store.
Thoroughly focused on the size that fits your body shape ” Concentrate your attention on your figure!
More than the quality of the design of the clothes, they were exceptionally particular about ” does it fit my body shape? Without exception, they were very particular about whether or not the clothes fit their body shape, even more than whether the design was good or bad. They said, “I don’t want to repeat the mistake of having a dress that doesn’t fit and ends up in the closet.
Have you ever asked a sales clerk about your size? For example, if a size medium is out of stock, they might say, “It’s originally designed to be slim, so you can get a large! ” “If you are thinking of layering, a larger size would be better, so definitely a L! I’m sure it will shrink (stretch) a little in the wash, so the L (S) will be fine! Have you ever had an experience that you took the advice of someone and thought that the M size was actually better? Have you ever had such an experience at least once? (*Of course, there are many pieces of advice that are trustworthy!)
In fact, I received the above advice while accompanying a client on a shopping trip, but I responded in a friendly manner, “Oh, I see! I was concentrating more on checking the size while looking in the mirror. When trying on outerwear, she borrowed a top from herself to simulate layering, and her insistence on size was impressive.
Not jumping on sale items “Sale items are not cosmetic!”
When I saw a price tag that said “70% off! When you see a price tag that says “70% off!” it is tempting to rush out and buy something because you feel like you are getting a good deal, but it seems that stylish men are never influenced by a sale. The cheapest items during the sale season are basically the ones that would not sell without a price cut, right? Products that don’t go on sale don’t go on sale, or sell out quickly even if they do go on sale. Moreover, even if you buy during the sale season, you can only wear the items for a short period of time, so unless you find a bargain that you really like, you almost never buy them. In the end, it’s often not worth the cost.” Do people’s wallets get tighter during the sale season? This is a trend that could be described as a counter-intuitive idea.
Strong sense of where to spend and where not to spend money “I like both fast fashion and luxury brands”
When we see fashionable men, we tend to look at them and think, “They must be spending a lot of money on clothes,” but it turns out, surprisingly, that is not the case. If anything, they have in common that they have a strong balance between spending money and not spending money. For example, while they may purchase standard items (shoes, watches, coats, down jackets, etc.) that they can wear for many years at famous established brands, they actively use ZARA, UNIQLO, and Forever 21 for items that are likely to be out of fashion for a short period of time or that are subject to heavy wear and tear.
Good communication with store clerks “I have too much freedom in the way I move around the store”
I felt that communication with store clerks was just fine and active. It is a matter of course for them to immediately ask for and try on products they are interested in, but I also got the impression that they are good at refusing unwanted advice and suggestions without making a corner. I was impressed by his ability to refuse unnecessary advice or suggestions without being snippy. The material is nylon with a special dyeing process…” He explained, “This product was featured in a magazine and is very popular…” He smiled and said, “You are very particular about this product. I can see why they are so popular! With a big smile on my face, I tried to make it work while picking up another item I was interested in or moving to another shelf. From all appearances, the clerk’s attention was focused on that item rather than on her explanation of it. The clerk laughed a bit. On the other hand, she persistently asked questions about the items she was interested in to the extent that she exceeded the limits of her knowledge. The free and uninhibited behavior of some of the shoppers was impressive.
