Levi’s” is known as the brand that created the prototype of jeans. In its history of more than 150 years since its establishment, the brand has sent out many masterpieces to the world, but there are models that are familiar to people as standard items. These are the “501,” “505,” and “517. This time, we focus on the “505,” which is one of the three major models. We will look at the appeal of the jeans that were first produced as a fashion item by the brand.
CONTENTS
- What is the history of " Levi's ", known as the creator of jeans?
- Focus on the three details that symbolize Levi's!
- What is the charm of Levi's classic model "505"?
- What is the difference between Japanese standard and American standard?
- Pick up recommended models from "505" which has a wide variety of styles!
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What is the history of ” Levi’s “, known as the creator of jeans?
In 1853, Levi Strauss arrived in San Francisco as an immigrant from Germany. He opened a general merchandise store that handled clothing, which was the beginning of “Levi’s.” At the time when gold mining was thriving, Levi’s was a major fashion brand, and the brand was known as “Levi’s Jeans. At the time when gold mining was active, gold miners asked for “durable work clothes,” which led to the creation of canvas work pants, the predecessor of jeans. These pants were then updated with denim material to make them even more durable, and a model in “indigo blue” was introduced. He was constantly experimenting with ways to improve the durability of his pants when he received an idea from a tailor, Jacob Davis, to reinforce the pockets with rivets, a nail-like component used to join the pockets. They immediately began working on an item that incorporated the specifications and jointly patented it. This moment marked the completion of the first pair of jeans that would later become lot number ” 501 ” and are still worn by many to this day.
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From the 1800s to the early 1900s, jeans were popularized as “workers’ clothing,” and later became very popular among college students on the West Coast and soldiers during World War II, who appreciated the high quality of the jeans. As history progressed, jeans were updated with designs that were easy to use in everyday life while retaining work-related details, and jeans became popular as an everyday item of clothing. Today, jeans continue to reign as an indispensable staple item of fashion.
Focus on the three details that symbolize Levi’s!
Feature 1: “When talking about Levi’s, you can’t miss the ‘Two Horse Mark’.
The iconic Levi’s “two horse mark” is a detail that guarantees the sturdiness and quality of the jeans. In 1890, the patent for the rivet was lost, and Levi’s created the “riveted pocket reinforcement” and a similar product was introduced. The patch on the back waist was adopted in order to distinguish it from other products, taking into consideration the fact that similar products were likely to be available. The logo means “jeans so strong they won’t rip even if pulled by two horses,” and since the wearer is not exclusively limited to those who understand English, a striking logo was adopted that is instantly recognizable as Levi’s. The logo was also used for the “Levi’s” logo on the back waistband.
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Feature 2: “The “Arcuate Stitch” is another important detail that identifies Levi’s from the back”.
The “Arcuate Stitch” on the back pockets, which resembles a bow, is another Levi’s signature detail. The history of this detail is surprisingly old; in fact, it was first used in 1873 to hold the reinforcement fabric on the back of the pockets. The story goes that it was omitted during World War II when supplies were controlled, but was replaced by “stencil paint” (paint stitches). Since the paint disappears after washing, it was often judged to be fake at the time.
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Feature 3: “The red tag, a symbol that differs depending on the age of the item “
The “red tag” on the side of the back pocket. This is one of the details used to distinguish the product from copies. Since the color and design differs depending on the year, it is a point that tickles a man’s heart to know when the product was manufactured just by looking at this tag. The red tag is used for general Levi’s, but the black or white color is used for the season limited models. It would be interesting to check the color of this tag when looking for vintage Levi’s.
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