Levi’s® celebrates “501® Day” on May 20, the birthday of jeans, under the theme “WE ARE ORIGINAL 501®” again this year. An online flea market with celebrity participants, a denim diary, and a special online live event will be held. In addition, the campaign visual ” WE ARE ORIGINAL 501®” is now available on the official Levi’s® online site.
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Levi’s celebrates the 148th birthday of jeans with a program themed “WE ARE ORIGINAL 501®” this year!
On May 20, 1873, Levi’s® was granted a patent for ” a method of using metal rivets for reinforcing the pockets of garments ” and the world’s first jeans were born. Since then, May 20, the birthday of jeans, has been celebrated as “501® Day” by Levi’s® with a number of projects. This year, Levi’s® will hold an online 501® charity flea market called “501® for Good,” “Denim Diary #Grow Denim” to showcase how the younger generation grows a new pair of denim, and “5:01® LIVE,” a special online live performance by four artists. These are sustainable projects that can only be realized by Levi’s®, a brand that offers high quality, durable and long-wearable denim that transcends time and allows universal value to be passed on, and which will be held on the birthday of jeans.
Click here to visit the special ” 501® DAY ” website.
Here is a roundup of the “WE ARE ORIGINAL 501®” birthday programs that Levi’s® will hold on “501® DAY” in 2021!
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