Eyewear brand JINS has unveiled a new brand ” JINS & SUN ” that aims to democratize sunglasses under the concept of “EVERYDAY EYE WEAR”. In its debut season, the collection was supervised by designer NIGO®. In addition, Tomohisa Yamashita, who is popular with many brands, is featured in the web commercial.
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The new sunglasses brand ” JINS & SUN ” proposes a new and free choice for both the wearer and the occasion!
JINS has launched a new brand “JINS & SUN” based on the concept of “EVERYDAY EYE WEAR. The brand was launched by JINS to propose a new way of wearing sunglasses for everyone who lives under the sun. It is a collection of sunglasses that is full of JINS’ unique style, which has been overturning the conventional wisdom of eyeglasses. This season, under the supervision of NIGO®, the founder of BAPE®, JINS has introduced new and free sunglasses that match each individual lifestyle, regardless of who wears them or the occasion. The lineup includes a wide range of models, including standard designs that fit naturally with many people and overturn the concept of “sunglasses as something assertive,” models with designs that further emphasize the individuality of the wearer, and sports models that are suitable for active scenes. The lineup includes a standard design model that overturns the notion that “sunglasses are assertive things.
Click here for the official JINS & SUN website
The web commercial features Tomohisa Yamashita!
In addition, a web commercial featuring Tomohisa Yamashita, a highly sought after actor in various fields, has been released on the official website and YouTube, depicting a week in the life with sunglasses, following the concept of JINS&SUN.
Click here for the official JINS&SUN website
JINS&SUN has launched seven models at the same time as the launch of the brand. The brand will launch a total of 41 models, 129 types, from the “LAUNCH COLLECTION,” “NEW STANDARD,” “BASIC,” “POP,” “MODERN,” “ACTIVE,” and “SPORTS” lines. Here we introduce all of these models at a glance!
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