Gianni Anielli, former chairman of the Fiat Group, is known as a legend among Italian fashionistas. Have you ever heard of his daughter, Margherita’s second son, “Lapo Edovard Elkann”? He is the brilliant marketer who turned around Fiat when its performance was sluggish and founded “ITALIA INDEPENDENT,” which quickly became one of the leading brands after its launch in 2007 through collaborations with all kinds of famous brands. He is known as one of the world’s top class fashionistas representing Italy with his family background, achievements, and outstanding fashion sense. In this issue, we focus on Lapo Elkann, introducing his background, charm, and noteworthy outfits!
Suponsered by
Lapo Elkern is one of the world’s most stylish people with a reputation for his sophisticated Italian style!
Lapo Elkern was born in New York in 1977. He is known as the second son of Margherita, the daughter of Alan Elkern, a writer, and Gianni Anielli, the former chairman of Fiat Group. Gianni Anielli, the former chairman of the Fiat Group, is one of the legendary fashionistas who created all kinds of suiting outfits, including the button-down shirts with the buttons undone to create a more casual look. Inheriting his DNA, Lapo Elkann’s fashion style is based on a modern and stylish dress mix. He has established himself as a global fashionista, gracing the covers of fashion magazines in Italy and around the world.
Lapo Elkern is also known as an astute marketer!
In addition to his family background and fashion style, his illustrious career is another reason why he is attracting worldwide attention. After graduating from a British university, she worked as a personal assistant to former U.S. Secretary of State Henry Kissinger. He then worked for Piaggio, a motorcycle and car manufacturer, before joining Fiat in 2004 after the death of Gianni Umberto, his grandfather’s brother. As head of international brand marketing, he worked with his brother, John Elkern, the current Fiat chairman, to revive the FIAT 500, which was in a slump at the time. He also created a boom in FIAT apparel, which resulted in a V-shaped turnaround of the company’s financial performance to the black within two years of joining the company. His marketing skills are highly regarded, and he is so trusted by the media that he is rumored to be a candidate for the position of chairman of Ferrari.
In 2007, the year after Fiat’s recovery, he left the company to found ” ITALIA INDEPENDENT. In June 2012, the company was listed on the Milan market. Today, as owner, he continues to lead the company in various ways.
2/3GO TO NEXT PAGE
