
This issue focuses on the trendy styles of summer 2023. Based on information obtained through fixed-point observations in major fashion cities, overseas street snapshots, and interviews with influential fashion influencers on SNS, we have carefully selected five keywords to focus on in order to create a coordinated look in season!
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Notable Keyword for Summer 2023 (1) “Slightly Wide Pants
The oversized pants trend that has continued for the past several years is beginning to show signs of slowing down a bit in 2023. In the midst of this trend, “slightly wide pants” with a loose, straight silhouette are attracting attention. The reason why they are gaining support is that they have an exquisite thickness that allows them to be worn with oversized or oversized tops.
Summer 2023 Keyword (2): “Shirts + Tank Tops
The use of tank tops as innerwear for shirts is slowly gaining attention. Tank tops have a wider neckline than T-shirts, giving them a cooler, more open look. Depending on the combination of shirts and tank tops, you can enjoy everything from the recently trendy Korean fashion to European resort-style coordination, so be sure to look for your ideal look.
Hot Keyword for Summer 2023 (3) “Korean Hair
In summer fashion, where the number of items worn is reduced and outfits are simplified, the hairstyle is one of the elements that greatly influences the look. One of the hairstyles at the forefront of popularity is Korean hair. これは韓国で人気を集めるアイドルや俳優のヘアスタイルを参考にした髪型だ。SNSでは HIP HOPアーティストのイメージが強いドレッドスタイルから韓国アイドルのグクを意識したセンターパートに大変身するヘアカット動画が バズり、コメント欄では「かっこいい!」 ” and “BIGBANG turned into BTS!” and “BIGBANG turned into BTS! In addition, when we interviewed hairdressers, we found that the number of men who cite Korean celebrities as their reference image, saying, “Please make my hair like this person’s,” has increased considerably over the past few years.
Notable Keyword for Summer 2023 (4) “Beautiful Macho
Along with hair and makeup, “physical beauty” is attracting attention as a characteristic of Korean style, which is experiencing a worldwide boom. ” and “Park Seo-jung,” a leading Korean actor who has been called “the god of romantic comedies,” most of the world’s famous men work out to a gory degree. As such Korean culture is gaining support from women all over the world, “beautiful macho” is one of the essential elements of fashion style. OTOKOMAE also publishes contents focusing on hairstyles,skin care, at-home muscle training, and more. Please take a look at them for reference.
↑Mr. JACOB, a member of the popular Korean group VAV
2023 Summer Keyword (5) “See-through Material
The last keyword we will focus on is “see-through” men’s coordination. The trend of showing skin, which is becoming common among ladies, is finally spreading to men. Among them, see-through tops such as transparent shirts, T-shirts, and sleeveless tops were seen at the most recent Pitti Uomo.
[ Related Article ] Introducing the hottest coordinates incorporating “see-through tops,” which are rapidly gaining popularity among men.