Men’s Fashion [ 12 Urban Surf Brands

SALT SURF

Nabil Samadani, a surfer from California, started this surfboard maker on the opposite side of the East Coast in New York. The brand produces not only surfboards but also sophisticated clothing, and has gained core support from fashionable urban surfers.

Battenwear

Inspired by surfing and outdoor culture, the brand was launched by designer Shinya Hasegawa in Brooklyn, New York in 2011.
He moved to New York City to pursue a degree at the Fashion Institute of Technology (FIT), and after graduating, he worked at a vintage clothing store before joining the “Woolrich Woolen Mills” project as an assistant designer, where he was in charge of ENGINEERED GARMENTS designer Daiki Suzuki. He joined ENGINEERED GARMENTS designer Daiki Suzuki’s “Woolrich Woolen Mills” project as an assistant designer. Mr. Hasegawa himself spent his days living in New York City, taking the subway to the beach early in the morning, surfing the waves, and then going to work.

midlandship

It was during these days that he established Battenwear after his project contract with Daiki Suzuki came to an end. The aforementioned surfing and outdoor-oriented designs are of course rooted in the brand, but life in New York and the American and Shibu-Kaje styles that were popular during his high school days also form an important backbone of the brand, and are reflected in its products. Production is completely MADE IN NEWYORK, and the company has become a part of the local clothing industry.
In Japan, it is a notable brand for adults who are familiar with and prefer it, and has been introduced in many men’s fashion magazines such as Ocean’s, UOMO, and GQ.

LOST WEEKEND NYC

Launched by Michael Little in Manhattan in 2011, the store is a perfect balance of surfing, coffee, and art. Taking advantage of its location in Manhattan, Little has teamed up with designers of long-established brands to create a strong presence among the many stores in Manhattan with strong personalities. In addition to surf items, the shop also actively handles apparel, and its original items are popular among highly-sensitive surfers and fashionistas in Japan.

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CUISSE DE GRENOUILLE

The brand was actually launched in 2010 in Paris, France, where surfing is popular and has its own unique surf culture. The concept is ” For the GENTLEMAN SURFER,” and the brand releases chic and classy items based on the world view that overturns the image of surfing and surfers with a wild image for better or worse as the name suggests. Items with the “surf in paris” logo, which is a clear indication of the brand’s identity, are particularly popular. The brand has become a hot topic on the U.S. East Coast, the birthplace of urban surf style, and is expected to break out in Japan in the future.

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SALVAGE PUBLIC / Salvage Public

This brand started in the Kakaako area of Honolulu, Hawaii, known for its art events. The brand releases items with not only design but also sustainability in mind, such as designs that fuse Hawaiian surf culture with a sense of art and are made of organic cotton from the United States. This is a brand that is gaining attention among those in the know, and some select stores in Japan are beginning to carry their products.

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quality peoples

This T-shirt brand started in the 2011 Spring/Summer collection. Ed Fraden, who lives in Mexico, and John Esguerra, who lives in Hawaii, propose a style that transcends geographical barriers and fuses different cultures. The brand is inspired by Mexican folklore, street culture, Hawaiian surf culture, and contemporary art, as well as the movie “Endless Summer,” which depicts a surf immigrant chasing waves.

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A portion of the brand’s sales is donated to “Peace,” an NGO that works to improve the educational environment for children in Mexico.