Surfing style used to have a “wild and mischievous image,” but there was almost no stylish image, was there? Recently, the style of the East Coast of the United States, especially New York, has been attracting attention, and a major brand is “Saturdays Surf New York”! In this issue, we feature the brand’s origins and how to wear it! We also introduce 12 urban surf brands other than WTW Surf Club, so please check it out!
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What is Saturday’s Surf New York?
The name of the fashion brand and store where New York culture and surfing are stylishly fused. In addition to Saturdays brand apparel products, the store also sells surfboards, wetsuits, and grooming products from other brands. It also features a coffee stand attached to the store.
<Coffee stand inside the Daikanyama store>.
Founded in 2009 in New York by Morgan Collette, Colin Tunstall, and Josh Rosen. There are six stores worldwide (as of April 2015), two in New York and the other four all in Japan. ( Tokyo, Nagoya, Kobe, Osaka )
He feels that Tokyo and New York are particularly close in that many people have a strong interest in the ocean while living and working in the city and that the market is large.
The three originally worked full time and enjoyed surfing on weekends in their limited time. Saturdays Surf New York was started with the idea of creating a place where people with similar lifestyles and values could gather comfortably.
<Great waves break on the East Coast when the Atlantic hurricane swell arrives. 
The designs are mainly modern, chic, and tight silhouettes that would be comfortable to wear in the streets of New York or Tokyo, rather than the flashy colors and slightly oversized silhouettes that have been common in surf brands up to now. Short length surf trunks are in fashion these days, and Saturdays played a role in sparking the trend.
Many Japanese celebrities are also patrons of the brand, and leading Japanese men’s fashionistas such as celebrity Takuya Kimura and famous stylist Takashi Kumagai support the brand.
Saturday’s Surf New York [ Example of men’s outfits ].
The adult stylish surf styling includes a white Saturdays Surf New York tee, sweatpants, Phillip Model sneakers, and a KURO denim shirt wrapped around the waist. You can see why this COOL outfit alone is recommended for adults, can’t you?
The same style as above by KAZU, using the T-shirt as a point of reference, is very stylish!
I wear Saturdaysurf with a tee shirt and a knit cap. Since the brand itself is fashionable, it is also quite COOL to boldly put primary color items to stand out if it is this brand.
Dark navy shirt by Saturdays. The jeans are by Levis, the innerwear by American Apparel, and the knit cap by Banana Republic. The addition of a stylish shirt completes the look.
A hoodie, inner tee, cap, and sneakers complete this Saturdays-inspired look. The denim shorts are A.P.C. and chic.
Next, an A.P.C. denim jacket and Saturdays chinos. The way of dressing without putting the brand in the foreground is also unquestionably cool.
The fashionable lady in your life has her eye on you! How about a gift for your girlfriend or wife?
saturdaysurf new york [ latest LOOK BOOK ].
Here are the latest Spring 2015 outfits from the Saturday’s Surf New York LOOK BOOK. If you would like to see past collections as well, you can view them here.
Saturdays Surf New York [ Where can I buy it!
<Directly managed stores in Japan>
TOKYO 1F IV Building, 1-5-2 Aobadai, Meguro-ku, Tokyo TEL 03-5459-5033 Hours: 9:00-20:00
NAGOYA 3-19-7 Sakae, Naka-ku, Nagoya-shi, Aichi TEL 052-265-6447 Hours: 11:00-20:00
OSAKA 4-13-22 Minami-Senba, Chuo-ku, Osaka-shi, Osaka TEL 06-4963-3711 Hours: 1F (Cafe) 9:00-23:00 / 2F (Apparel) 11:00-20:00
KOBE 78 Kyomachi, Chuo-ku, Kobe-shi, Hyogo TEL 078-381-7450 Hours: Weekdays 8:00-20 :00 Sat. and Sun. 11:00-20:00
*Please inquire at each store for details on business hours, etc.
If there is no directly-managed store near you, you can buy it at the directly-managed store in ZOZO TOWN!
<Directly-managed store in New York
31 Crosby Street New York, NY 10013 [email protected] 212-966-7875
Coffee Bar: Monday-Friday 8:30am – 7pm Saturday-Sunday 10 Monday-Sunday 10:00am – 7:00pm / Retail Store: Monday-Sunday 10:00am – 7:00pm
WEST VILLAGE 17 Perry St New York, NY 10014 [email protected] 347-246-5830
Coffee Bar: Monday-Friday 8:30-19:00 Saturday-Sunday 10:00-19:00 / Retail Store: Monday-Sunday 10:00-19:00
