Surfing style until now has had an image of being wild and mischievous, but there was almost no stylish image, was there? Recently, styles from the East Coast of the United States, especially New York, have been attracting attention, and a major brand is “Saturday’s Surf New York! In this issue, we feature the brand’s origins and how to wear it! Please check out the 12 Urban Surf Brands for more information on urban surf brands other than WTW Surf Club!
Sponsored by
What is Saturday’s Surf New York?
Saturdays Surf New York is the name of the fashion brand and store where New York culture and surfing are stylishly fused. Sales Stors sell not only Saturdays brand apparel products, but also other brands of surfboards, wetsuits, and grooming goods. It also features a coffee stand attached to the store.
<Coffee stand inside the Daikanyama store
Founded in 2009 in New York by Morgan Collette, Colin Tunstall, and Josh Rosen. As for store development, there are 6 stores worldwide (as of April 2015), but 2 are in New York and the other 4 are all in Japan. ( Tokyo, Nagoya, Kobe, Osaka )
He feels that Tokyo and New York are particularly close in that many people have a strong interest in the ocean while living and working in the city and that the market is large.
The three originally worked full time and enjoyed surfing on weekends in their limited time. Saturdays Surf New York was started with the idea of creating a place where people with similar lifestyles and values could gather comfortably.
<When the Atlantic hurricane swell arrives, great waves break on the East Coast as well>. 
The designs are mainly modern, chic, and tight silhouettes that would fit in well in the streets of New York and Tokyo, rather than the flashy colors and slightly oversized silhouettes that have been common in surf brands up to now. Short length surf trunks are in fashion these days, and Saturdays played a role in sparking the trend.
Many Japanese celebrities are also patrons of the brand, including celebrity Takuya Kimura and famous stylist Takashi Kumagai, who are leading men’s fashionistas in Japan.
Saturday’s Surf New York [ Examples of men’s outfits ].
A white Saturdays Surf New York tee, sweatpants, Phillip Model sneakers, and a KURO denim shirt wrapped around the waist for a stylish adult surf look. You can see why this COOL outfit alone is recommended for adults, can’t you?
The same style as above by KAZU, using a T-shirt as a point of reference, is very stylish!
The tee shirt and knit cap are a nod to Saturday’s Surf. The brand itself is fashionable, so it is quite COOL to show off the brand with items in primary colors.
The dark navy shirt from Saturdays. The jeans are by Levis, the innerwear by American Apparel, and the knit cap by Banana Republic. The addition of a stylish shirt completes the look.
A hoodie, inner tee, cap, and sneakers complete the Saturdays-inspired look. Denim pants are chic with A.P.C.
Next, an A.P.C. denim jacket is paired with Saturdays chinos. It is unquestionably cool to wear the brand without putting it front and center.
It is also a popular choice among fashionable women! How about a gift for your girlfriend or wife?
Saturday’s Surf New York [ Latest LOOK BOOK ].
Here are some outfits of the latest Spring 2015 items from the LOOK BOOK of Saturdays Surf New York. If you would like to see past collections, you can see them here.
Saturdays Surf New York [ Where to buy!
<Directly-managed stores in Japan>
TOKYO 1F IV Building, 1-5-2 Aobadai, Meguro-ku, Tokyo TEL 03-5459-5033 Hours: 9:00 – 20:00
NAGOYA 3-19-7 Sakae, Naka-ku, Nagoya-shi, Aichi TEL 052-265-6447 Hours: 11:00 – 20:00
OSAKA Osaka 4-13-22 Minami-Senba, Chuo-ku, Osaka-shi, Osaka TEL 06-4963-3711 Hours: 1F (Cafe) 9:00-23:00 / 2F (Apparel) 11:00-20:00
KOBE 78 Kyomachi, Chuo-ku, Kobe-shi, Hyogo TEL 078-381-7450 Hours: Weekdays 8:00-20:00 Sat. -20:00
*Please contact each store for more information about business hours.
If there is no directly-managed store near you, you can purchase at the directly-managed store in ZOZO TOWN!
<New York directly-managed stores
31 Crosby Street New York, NY 10013 [email protected] 212-966-7875
Coffee Bar: Monday-Friday 8:30am – 7pm Saturday-Sunday 10: 00am – 7pm Monday-Sunday 10:00am – 7:00pm / Retail Store: Monday-Sunday 10:00am – 7:00pm
WEST VILLAGE 17 Perry St New York, NY 10014 [email protected] 347-246-5830
Coffee Bar: Monday-Friday 8:30am – 7pm Monday-Friday 8:30-19:00 Saturday-Sunday 10:00-19:00 / Retail Store: Monday-Sunday 10:00-19:00
![The basics of denim shirt coordination [ how to choose fabric, design and silhouette, examples of men’s outfits ].](https://otokomaeken.com/wp-content/uploads/2026/05/9cc2abf34f057abaa0387dadf90651ae4803bd66eff9affd349515f8a958bec3-630x331.jpg)
![Black Cargo Pants Cordage [ How to Wear Them to Their Full Potential and Recommendations ].](https://otokomaeken.com/wp-content/uploads/2026/05/688f923e61b678f9ee5da330722ad3c7-630x331.jpg)
![Black Shirt Codes [ 5 Notable Styles & Recommended Models ].](https://otokomaeken.com/wp-content/uploads/2026/04/4538d1a3d0b016d27f699193d3e6b566-630x331.jpg)
