Men’s Fashion [ 12 Urban Surf Brands

Last year was the first year of ” urban surf style,” and surf lifestyle brands with an urban air permeated the world. We would like to carefully select and introduce the brands that you should keep in mind to incorporate “urban surf style” into your summer 2016 style.

SATURDAYS SURF NYC / SATURDAYS SURF New York City

SATURDAYS SURF NYC is a brand that creates a stylish impression in the city as well as in the ocean, as described in detail in SATURDAYS SURF [ Essential Brand for Adult Surf Style ]. The brand was launched in 2009 in New York by Morgan Collette, Josh Rosen, and Colin Tunstall. T-shirts and other items with the store’s original logo have become especially popular, and once they are in the store, they sell out in a matter of minutes.

The world view that fuses the city, the sea, and subcultures without being pretentious has a unique presence in the men’s fashion world.

Ron Harman

Ron Harman from L.A. is now a leading boutique that offers sophisticated items that need no explanation. The history of Ron Harman is surprisingly long; it was 1976 when Ron Harman, a former buyer for FRED SEGAL, opened his first store on Melrose Avenue in Hollywood. Fashionistas from all over the world have come to trust the store for its sophisticated sense of selection, and there are countless products that have become hits since being placed in the store. In addition to select products, the store’s original products are also highly popular.

WTW / Double T

Surfers will understand that we want to spend our daily lives in a relaxed and open mood, just like when we are waiting for a wave. You want to enjoy both urban culture and nature in your own way. This is a lifestyle store based on the concept of “urban, surf, and natural.

The store is filled with furniture, sundries, apparel, and accessories that will enrich your life in total. The store is designed by BALS Tokyo, famous for Francfranc.

WTW SURF CLUB / Double T Surf Club

WTW SURFCLUB [ Elegant surf style for adults in the city ] is a lifestyle store that proposes an urban lifestyle based on the concept of “SURF LUXE” or “elegant surf style. It features items that are more urban and monotone.

In addition to carefully selected brands from Japan and abroad, the store offers a wide range of original products including apparel, accessories, sundries, and furniture. At the moment, there is only one store in Tokyo, so it is attractive to have a premiere.

TCSS / TCSS

The brand name TCSS has been around since 2010. Inspired by the stylish surfers of California in the 50’s and 60’s and the real surfers of Australia in the late 60’s who created the foundation of today’s surf culture, the brand now attracts fashionistas from all over the world, starting with core surfers, with designs that are a cross between modern and retro.

The playful and unconventional designs are sure to make an impact on your outfits with just one item.

Deus Ex Machina

This is an up-and-coming Australian brand that started up in 2006. The masculine image that incorporates surfing and skateboarding culture based on motorcycle culture is unique.” Deus ex Machina” is Latin for “God out of Mechanism.” The company has stores in Sydney, Bali, LA, Milan, and Tokyo. The brand has attracted attention as a brand that can be enjoyed by highly-sensitive adults with items that are casual yet utilize tasteful graphics. The appeal of the brand is its progressive nature that does not drown in its world view while keeping a firm foot on the axis of its own world view, such as collaborating with the aforementioned Ron Herman.

wallpasa

aloha sunday

This select store was launched in San Diego in May 2011. Billy Wickins and Kahana Kalama, a former professional surfer, are from San Diego and Hawaii, respectively. Their original items, created by the chemical reaction of their different surf culture backgrounds, attract people. This is a hot brand that is starting to be carried in select stores in Japan!

Page 2 features even more core brands!