What is the appeal of Mizusawa Down, the strongest down?

Mizusawa Down” has been increasing its presence year by year since its appearance in 2008. In 2015, the brand produced thousands of down jackets, and many have called it the strongest down due to its strong sales, with a number of models selling out every winter season. In this issue, we focus on Mizusawa Down and introduce its charms!

What is Mizusawa Down?

This down jacket was developed by Descente Co., Ltd. in Osaka City to provide to the Japanese athletes for the 2010 Vancouver Olympics, and has been on sale since 2008. As a brand line, it belongs to the Orte line, which includes shirts and bottoms, etc., centering on the Mizusawa Down brand.

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Mizusawa” is not the name of a person, but the name of a factory. The features of this down, which will be discussed in detail later, are ” warmth retention ” and ” water resistance ” due to the absence of seams. What is required is “down” for heat retention and “waterproof sewing. The name “Mizusawa” was adopted because the Mizusawa factory in Iwate Prefecture was the only factory capable of completing these two tasks in a single factory. The Tohoku region is lined with many excellent factories that are commissioned to manufacture products for collection brands, but even among these factories, the Mizusawa factory boasts impressive technical capabilities, which is surprising.

What is the unique appeal of Mizusawa Down?

Just looking at the design, Mizusawa Down has a sophisticated finish that sets it apart from other down designs. While giving the impression of high-tech, its simple design, which is not influenced by trends, creates an orthodox mood that can be worn for many years. Mizusawa Down also won an award at ISPO (a global sports exhibition) in 2014, as well as the JAPAN GOOD DESIGN Award Best 100 and a special award at the same time.

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