Special feature on Ginza’s hottest spot “GINZA SIX”. Pick up items that are only available at the store!

On April 20, ” GINZA SIX,” the largest commercial facility in the Ginza area, will open. Readers of the highly sensitive Otokozen Kenkyusho may have heard about it at least once. We interviewed the key persons involved in the launch of GINZA SIX. In addition to hearing about the aims and highlights of the project, the Otokozen Kenkyusho introduces the store’s limited edition models that are the focus of our attention. Ginza has become a symbol of Japan as a commercial district, incorporating the world’s cutting edge while inheriting the good traditions and history of Japan. In the middle of this one-of-a-kind area, “GINZA SIX” will be born, boasting a total floor area of approximately 148,700 m² and the largest commercial facility in the Ginza area with an area of approximately 47,000 m².

The last and largest redevelopment project in Ginza area in this century

The overwhelming scale of the redevelopment project, which is not a stand-alone reconstruction of Matsuzakaya Ginza, but a redevelopment of the two districts including the surrounding area, will create the largest commercial space in the area, with 241 diverse brands gathered together. The overwhelming scale created by the redevelopment of the two districts, including the surrounding area, creates a world-class quality commercial space that is the largest in the area and houses 241 brands. Six of the world’s leading luxury brands will open large 2-5 story maisonette stores as their flagship stores in the 115 meter-long (frontage) building facing Ginza’s iconic Chuo-dori Avenue. The unique façade will create a new face for Ginza. The people involved in the project are unanimous in saying that there will be no more redevelopment projects in Ginza with more land than this in the future.

Our vision for ” GINZA SIX

The name ” GINZA SIX ” has several meanings and thoughts. The name “GINZA SIX” expresses our determination and pride to live together with the unique Ginza district and bring new values to it, while inheriting its historical and innovative nature. The “SIX” symbolizes Ginza 6-chome, and represents the gathering of goods and services that satisfy all the five senses, as well as the proposal of new values such as pleasure and satisfaction that transcend the five senses. Under the brand slogan “Where Luxury Begins: What the World Needs Next,” GINZA SIX will offer not only expensive and luxurious goods, but also the best values that enrich and enrich life in today’s matured society of Japan. The company will propose new luxury as the most valuable goods and experiences that enrich and enrich life, not just expensive and luxurious things, for people who seek “LifeAtItsBest, the most fulfilling life.

Art installation featuring Yayoi Kusama

In the large atrium space in the center of the facility, a new installation by Yayoi Kusama, an avant-garde artist active on the international art scene, will be displayed for a limited time under the supervision of the Mori Art Museum as an opening exhibition. The exhibition will be on display for a limited time only. Other public spaces, such as the elevator hall, will feature permanent exhibits of works by Shinji Ohmaki, Misa Funai, and Ukemi Domoto, all of whom are notable artists active in Japan and abroad.

Interview with a key person of GINZA SIX!

The Otokozen Kenkyujo conducted an interview with Mr. Onishi of the Sales Department and Mr. Arakawa of the Promotion Department of GINZA SIX Retail Management Corporation (“GSRM”), the key persons behind the ” GINZA SIX” project. We asked them about the behind-the-scenes details of the launch and their outlook for the future.

Otokomae Institute

Thank you very much for joining us today. Our readers have echoed the news of the birth of GINZA SIX in the Ginza area. Could you tell us once again about the concept of ” GINZA SIX”?

Mr. Onishi, GSRM Sales Department

The concept of the facility is ‘ Life At Its Best,’ a new value that combines the refined ‘highest quality’ and the innovative and dynamic ‘fulfilling experience. Our goal has been to build a world-class destination mall of world-class quality in Ginza, one of the world’s leading shopping areas. As the mission of such a mall, we have asked ourselves the question, “What is the luxury of the future? We will continue to question, think, and learn about ‘What is the luxury of the future?

Otokomae Institute

So GINZA SIX will offer a new form of luxury that can be accepted worldwide. What kind of brands will be in GINZA SIX this time?

Mr. Onishi, GSRM Sales Department

We have gathered 241 brands with a strong identity and ability to communicate. All of them agree with the above concept, and we have lined up brands that not only have high quality, but also have a strong axis (= belief, commitment, and story) as a brand. Some of the brands I have never met before, but I made an appointment directly with the store owners and they decided to open their stores. The store is composed of products that can be enjoyed by men, women, and their partners together. ( Men’s and women’s combination stores, many lifestyle brands on the same floor, cafes on each floor, etc. )

Otokomae Institute

The fact that the floors are not divided by gender, as in most department stores, but rather that customers can come and go on the same floor, is a clear departure from conventional department stores designed from the customer’s point of view. I think that couples and married couples will find it very easy to visit. Can you tell us about the other points that GINZA SIX has focused on?

Mr. Onishi, GSRM Sales Department

More than half of the 121 stores are ” flagship stores. We also asked each brand to deploy ace personnel to staff the stores. Flagship stores are the stores where brands can introduce products earlier and more abundantly than anywhere else, and provide higher quality services than anywhere else. The flagship store is also a store with a special status for Brandt゙s brand, offering a wider range of products and higher quality services than anywhere else. This is an expression of our enthusiasm for Ginza, the center of the world’s attention, and for ” GINZA SIX, ” a six-star facility to be established there.

Otokomae Institute

More than half of the stores are flagship stores, which is an astounding number. That must be why brands had such high expectations for GINZA SIX.

Mr. Onishi, GSRM Sales Department

83 stores opened for the first time in Ginza, and 65 stores engaged in new types of business were also gathered to “take on new challenges in Ginza. GINZA SIX” is a real space where people can experience special spaces and services, which we believe is valuable in this age of online shopping. We believe that real spaces where people can experience special spaces and services are valuable in this age of online shopping. With its special positioning in Ginza and pride of place as a flagship store, all 241 stores will fully demonstrate the brand’s philosophy and worldview, while providing a wide range of services and services that are unique to the brand. We will take on various developments and challenges together with GINZA SIX while fully demonstrating the brand’s philosophy and worldview. We would like to continue to propose authenticity and quality in Ginza, a town for sophisticated adults.

Otokomae Institute

What kind of customers would you like to see at GINZA SIX?

Mr. Arakawa, GSRM Promotion Department

We expect a wide variety of customers to visit GINZA SIX because of its location in Ginza. The recent image of Ginza might lead you to believe that there are many overseas tourists, but we expect that only about 20% of our customers will be from overseas. We want to attract people, both domestic and international, who value and enjoy content of “high quality,” “something with a story,” and “an experience that can only be had at GINZA SIX in the world. In this sense, our target image includes the following elements. Borderless,” “Timeless,” “Ageless,” cosmopolitans who create new lifestyles…specifically, we believe that people of all ages who aspire to an affluent lifestyle will enjoy our shop. We hope that people who enjoy an affluent lifestyle will come.

Otokomae Institute

I am sure there will be many people, both in Japan and abroad, who are looking for a valuable experience in Ginza. In terms of the floor configuration, I think it will be easy for men to enjoy their own shopping with their partners on holidays and other occasions. What kind of editorial concept will be used for the men’s section?

Mr. Onishi, GSRM Sales Department

The 5th floor has a high percentage of men’s items, and the most distinctive feature of the 5th floor is the four ‘specialties’ that can be felt throughout the entire floor. These are: (1) commitment to creators, (2) commitment to brands with long histories and single-minded craftsmanship (you can enjoy shopping while sensing the high quality of the products and the brands’ stories and challenges in craftsmanship through the products and the conversations of the store staff), (3) commitment to “GINZA SIZA” as a “GINZA SIZA shop”, and (4) commitment to “GINZA SIZA” as a “GINZA SIZA shop”. 3) Commitment to “only at GINZA SIX ” (Shops that offer contents that are unique to GINZA SIX in Japan are gathered here. (4) Customization and tailor-made to meet customers’ particular needs (many stores that excel in customization and tailor-made to support customers’ own needs will also be available. ) You can create your own unique style through dialogue with our knowledgeable staff, which can only be enjoyed in a real store. The site is also packed with elements that can be enjoyed just by visiting and browsing the stores. Please take note of each store’s meticulous interior design.

BRITISH MADE”, the first Drakes directly managed store in Asia to be housed as a shop-in-shop.

BRITISH MADE’s flagship store! The first shop in Japan to offer JOSEPH CHEANEY’s personal order service on a permanent basis. Above all, Drake’s, a British luxury men’s clothing and accessories brand well-known to readers of Otokomae Kenkyujo, will open its first directly-managed store in Asia as a shop-in-shop handling its full line. To celebrate the opening, Chris Gumbs (Head of Sales) will visit Japan from his home country to hold a trunk show of jackets, shirts, and ties. The first custom order session for shirts and jackets will be held in Japan.
<Drake’s Trunk Show>
Dates: Thursday, April 20 – Sunday, April 23
Price: Tie 27,000 yen, Shirt 31,000 yen or 35,000 yen, Jacket 195,000 yen or 215,000 yen *All prices exclude tax
Delivery time. Approximately 3 to 4 months from order.
Privilege: A limited number of Japan-exclusive pocket chiefs will be given away on a first-come, first-served basis. ( This offer will end as soon as they are gone. )
One free bispoke tie with each qualifying jacket order.
For every 3 eligible shirts ordered in bulk, one free order shirt (white) made of poplin or oxford will be offered.

Inquiry: 03-6263-9955

DENHAM” with a denim lab equipped with a washing area, dryer, etc.

As the flagship store in Japan, it has one of the largest floors in Japan (63 tsubo). The newly created space is the world’s first “Denim Lab,” complete with a denim washing area, a sewing machine for on-the-spot hemming, a denim gallery, and a dedicated denim drying room. In addition, a coffee stand was opened for the first time in Japan. The store will also have a kids’ space where customers with children can visit with peace of mind. The interior design was directed by the president himself, who collected vintage items from all over the world, and finished the interior with a Japanese touch by paying attention to the wall materials and furnishings, while also matching the luxurious Ginza location. According to the president himself, he envisioned a “space like a toy box.

Inquiries: 03-6228-5815

Ring Jacket Meister ” which also handles 206, the highest line of hand-stitched products such as the Honkaku and Kabuseki-kara collars.

Ring Jacket” is a high-quality and rare dress clothing brand that has gained worldwide acclaim. This flagship store offers the full collection of “RINGJACKET MEISTER206,” which debuted in pursuit of the ultimate, and “RING JACKET NAPOLI,” which pays homage to the holy city of Naples.

Inquiries: 03-6264-5637

VULCANIZE London Ginza”, the first directly-managed store in Ginza area

The store is a fusion of modern and antique, a new concept that embodies the “now” of London, and features a wide range of products from the British royal household’s Smythson, Grof Trotter”, “Gieves & Hawkes”, “Turnbull & Asser”, and “Gieves & Hawkes”, the No.1 tailor in Savile Row, the holy land of suits, for many years. From long-established brands such as “Goth” and “Katherine Hooker,” which are favored by Princess Catherine of the U.K., to exclusive, cutting-edge brands such as “Goth” and “Katherine Hooker,” you will be able to find the best of the season in the world of fashion. The store also offers a wide range of exclusive brands, from long-established brands such as “Goth” and “Catherine Hooker,” which are favored by Princess Catherine of England.

Inquiries: 03-6264-5140

BRIEFING GINZA SIX

BRIEFING was founded in 1998 as a bag brand based on the concept of “durable and functional beauty. The store will offer collaborations with various brands as well as highly sensitive and high quality items.

Inquiries: 03-6263-9888

BELSTAFF Ginza Store

Since opening its first store in Japan in Nagoya in the spring of 2016, BRIEFING has opened stores mainly in urban areas of Japan. BELSTAFF” is a British luxury fashion brand that has opened stores mainly in urban areas of Japan since its first store in Nagoya, Japan, in the spring of 2016. In addition to the popular men’s line, which is the mainstay of the store, the women’s line is being comprehensively developed for the first time in the Tokyo metropolitan area. This will be the second largest store in Asia after the Macau store. The store design is based on the elegant and prestigious design of the main store on New Bond Street in London. The store design is based on the elegant and prestigious design of the New Bond Street flagship store in London, but with new elements added throughout, evolving into a sharp and robust British modern design. The entrance is a classic motorcycle converted from a motorcycle. At the entrance, a table converted from a classic motorcycle is placed to symbolically impress the customers with the motorcycle, one of the DNA of the brand.

Inquiries: 03-6263-9978

Otokomae Institute

What do you think about the other floors besides the 5th floor?

Mr. Onishi, GSRM Sales Department

There are also other shops: B2F Foods, where first-rate connoisseurs and makers gather to propose new Ginza staples; 6th floor Restaurants & Book Cafes, which propose the richness of Japanese food and art; 13th floor Lounge & Orthodox Restaurants, a social gathering place for adults; 1st to3rd floors, where world-class brands gather; high-quality select stores and sundries The 4th floor offers modern Japanese crafts with a focus on tradition and innovation, and each floor can be enjoyed by both men and women. Please stop by for shopping.

Otokomae Institute

You could spend an entire day here, eating delicious food while shopping, and so on. Finally, do you have a message for the readers of Otokozen Kenkyujo?

Mr. Onishi, GSRM Sales Department

I would be happy if I could help you raise your manliness both inside and out with brands that have a story to tell about their quality, the best service the pavilion has to offer, and art pieces scattered throughout the pavilion. To be considered manly by both women and men, it is important not to stand on your shoulders, so please feel free to visit us.

Limited items and novelties at each store!

We can’t take our eyes off the opening and excitement of GINZA SIX, so why don’t you come and visit us after April 20?

Gente di Mare GINZA SIX / CIRCOLO 1901 cotton jersey jacket and gilet set-up

The Italian brand ‘ Chiriccolo 1901’ has become popular for its modern tailoring clothes made of sweat-like cotton jersey based on original ideas. The combination of comfortable, high quality cotton jersey and traditional tailoring techniques rooted in Italy creates a jacket that has a firm, dressy look and feel, but is highly elastic, making it surprisingly smooth and comfortable to wear at the shoulders and elbows. This metal-button jacket and gilet set-up with a large check print on the indigo-dyed surface is exclusive to the Ginza store. 98,000 yen

Inquiries: 03-6264-6850

BRITISH MADE / Brown linen jacket from Drake’s

One of the most popular items among the products carried only at Drakes’ directly managed stores is the jacket, a tailored jacket made of Drakes’ linen fabric that requires more than 10 hours of work and is shipped after more than 180 processes and 8 individual quality checks. It would look smart with denim or chinos, or classic with a blue shirt. The versatility of this jacket’s look will make it one of the mainstay items in your summer wardrobe from now on. This 3B jacket is unlined and has a soft, natural shoulder line, and features double double patch pocket pockets. 100% linen gives it a cool, refreshing feel. 160,000 yen

Contact: 03-6263-9955

DENHAM / DENHAM Coach Jacket

This coach jacket is inspired by a vintage American college coach jacket from the 1950s, which was found at a vintage market in Amsterdam. The truth is the details. It is a special Japanese style that can never be felt inline. The print is strongly conscious of the name of Ginza, where the flagship store in Japan is to open, and the words “Tokyo Ginza” are placed in three locations. This is a limited edition of 100 pieces that can only be obtained at the GINZA SIX STORE, as it is not an imported product, but a completely Japan-planned product. 18,000 yen

Inquiries: 03-6228-5815

Seiko Astron GINZA SIX Limited Edition

The Seiko Boutique will feature the popular “GRAND SEIKO” and “ASTRON,” as well as other mainstay models with innovative technology and sophisticated design. As an opening limited edition model, this rare limited-quantity package of just six pieces includes an original Bordeaux-colored natural crocodile strap for an overseas model that is not available in Japan. The band can be changed according to TPO and the season, along with the preset metal bracelet.

Inquiries: 03-3289-8601

JACOB COHËN /J622 (226-31195-75) “GINZA SIX Limited Edition

From Jacob Cohen, the king of tailored jeans, comes the GSIX special model of J622, limited to 50 pieces. The patch with a Japanese flag motif is engraved with a serial number, and the beautiful slacks-like silhouette unique to Jacob Cohen is of course still there. Packaged in a special box with a mini bottle of Jacob Cohen denim perfume, this item is one of the highlights of the GSIX limited edition lineup and is sure to sell out fast. 50,000 yen

Inquiries: 03-3572-0017

VULCANIZE London / ” Gieves & Hawkes ” silk and linen navy jacket

Gieves & Hawkes” has been loved by the British Royal Family and executives around the world, including Winston Churchill, and has reigned as the No. 1 tailor on Saville Row for many years. The brand re-launched in Japan as an exclusive brand of Vulcanize London in the fall of 2016. This GSIX-exclusive navy jacket is based on a summery blend of silk and linen fabric and hand-tailored by craftsmen, concentrating British craftsmanship. The fabric, which has a high silk blend ratio and a unique elegant luster, is sewn with a tag embroidered with a Royal Warrant, a proof of the Royal Warrant of the British Royal Warrant. This is a special specification that can only be attached to items that have been hand tailored. 370,000 yen

Inquiries: 03-6264-5140

RINGJACKET MEISTER / RING JACKET MEISTER206 English VINTAGE FABRIC suit

The fabric is made of ” mohair-blend fresco wool ” with a vintage look produced more than 30 years ago, and the beige color makes it stand out against the hand-stitching throughout. The tasteful vintage fabric with a rustic appearance of dead stock that has not been leaked to the market goes well with the new model of Ring Jacket’s flagship label “RING JACKET MEISTER 206,” which is limited to the Ginza store. 250,000 yen

Inquiry: 03-6264-5637

Barbour / Reproduction pin badge silver

Barbour is a brand that embodies the British outdoor and lifestyle. It may be familiar to readers of Otokomae Kenkyusho. To commemorate the opening of the new store, Barbour has reissued the old Barbour designs made of silver, which is associated with the “silver” of Ginza. The silver reissue pin badges are made of silver, a reference to the “silver” of Ginza. The reissued silver pin badge is a limited item available only at GINZA SIX. 8,000 yen

Inquiry: 03-6264-5569

Paraboot / CHAMBORD Liege Brandy

In its home country of France, this shoe manufacturer is so loved that it is said, “When you grow up, you will wear Paraboot. To celebrate the opening of its Ginza store, an exclusive model of its flagship CHAMBORD is now available. These dress-type U-tip shoes are made using the Goodyear manufacturing method. The iconic green tag, which is synonymous with the brand, has been eliminated to create a sophisticated dress shoe. The material used is Liege, an elegant flan scarf with fine stamping. Limited to 30 pairs, they will inevitably sell out, so be quick! 70,000 yen

Inquiry: 03-3289-1601

World Footwear Gallery / Almini dress shoes

WFG has always been a pioneer in introducing things that Japanese people have never heard of, and following the opening of its flagship store in Milan, World Footwear Gallery GINZA SIX will be the second sales floor in the world where the brand’s dress shoes are available. The sole is as thick as that of a Mackay shoe, but the leather upper is folded back, making the sole only slightly thicker than it appears. This is created by an original method called the “Almini method,” in which the back of the molded upper is sewn to the cross section of the sole with the back side of the sole facing out, and then the sole is turned over. The material used is Huss leather, owned by Chanel. It is the world’s most luxurious calf, and it is said to be so expensive that it rarely comes to Japan. We hope you will experience the ultimate elegance and comfort that the brand aims for. 180,000 yen

Inquiries: 03-6263-9888

BRIEFING / LEATHER A4 LINER

The brand’s first all-leather bag that uses waterproof leather for the standard briefcase ” A4 LINER This is the brand’s first all-leather briefcase in waterproof leather, and it is both luxurious and functional. The bag is a limited edition limited motel, suitable for BRIEFING GINZA SIX. Purchasers will receive an original name holder as a gift. 88,000 yen

Contact: 03-6263-9888

ZERO HALLIBURTON / Limited Geo Aluminum 3.0

The aluminum alloy trolley “Geo Aluminum” is a symbolic presence that embodies Zero Halliburton’s philosophy of protecting the owner’s valuable luggage and giving the owner the pleasure of owning it. This is a GINZA SIX limited edition model with a special interior finish. The 19-inch carry-on size makes it suitable for a wide range of uses, from business trips to short trips. The exterior is black, and the item is limited to 20 units. Price: ¥150,000

Inquiry: 03-6264-5176

HYDROGEN / Caddie bag

Hydrogen has long been popular among golf enthusiasts. To commemorate the opening of the brand’s largest flagship store in Japan, the company will release its first golf gear in a limited edition. Made of durable and luxurious Toray’s Ultra Suede Ultra Suede® (man-made leather using microfiber polyester, a new material with high quality and soft, smooth texture that utilizes Toray’s cutting-edge technology), this full-scale bag can hold everything from clubs to shoes and accessories. It also comes with three skull-patterned head covers. The skull studs are all attached by hand. Limited edition of 50. 138,000

Inquiries: 03-6264-5525

GINZA SIX

Tel: 03-6891-3390 (Hours: 10:30 – 20:30)
Address: 6-10-1 Ginza, Chuo-ku, Tokyo