New Balance is a long-established shoe manufacturer that is highly regarded by celebrities from all walks of life, and one of the most famous anecdotes is that of Ralph Lauren, who once said, “It’s like walking on a cloud. Although the model was released more than 20 years ago, its comfort is still well known around the world today. In this issue, we focus on the New Balance “1300” and introduce its charms!
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New Balance’s Rise to Power ” 1300, a Favorite of Many Celebrities
New Balance has a series of pillars of the brand such as ” 500,” “900,” and “1000,” and the M1300 was the first model of the 1000 series. It was first released in 1985, and created a sensation when it was sold in the U.S. for $130, or 3,9000 Japanese yen, an unparalleled high price for a running shoe at the time. Despite being an expensive item, the shoes were favored by many celebrities for their comfort. Ralph Lauren’s comment, “It’s like walking on clouds,” became widely known, and was one of the factors that established New Balance as a leading brand.
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The sole unit was the first to adopt the “ENCAP” technology, which combines shock absorption and stability. While combining the functionality, breathability, and comfort typical of running shoes, the outsole with its high grip makes them suitable for off-road use.
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