Philip Morris Japan G.K. has announced a total of 16 limited-quantity “KIWAMI Edition” packages to commemorate the No. 1 sales of its TEREA cigarette sticks for the IQOS ILUMA i and IQOS ILUMA heated cigarettes.
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KIWAMI Edition
The “KIWAMI Edition” packages, which are now available in limited quantities, include The “KIWAMI Edition” packaging, which will be available in limited quantities, features a design inspired by the “family crest,” a traditional Japanese cultural symbol with a history of more than 1,000 years. The TEREA logo is depicted in the mandala design, which was designed by Seiryu Hatoba and Yoho Hatoba of “Kyogen,” a company that combines family crests with digital technology to create a unique art form called a “crest mandala. The packaging is richly finished with embossing, UV coating, and neon foil material.
The “KIWAMI Edition” will be available at the IQOS Online Store from September 3, 2025 (Wednesday), at four IQOS stores*1 *2 nationwide, and at select duty-free stores*1 *3 from September 5, 2025 (Friday). In addition, at IQOS stores nationwide (including Yamada Denki and some Bic Camera stores )*2, IQOS corners nationwide (including some Don Quijote-affiliated stores )*2, and cigarette stores nationwide, including convenience stores, 6 brands will go on sale on September 8 (Monday), 8 brands on September 15 (Monday), and 9 brands on September 22 (Monday), 2025. The new products will be released in three phases: six on September 8, 2025 (Monday), eight on September 15, 2025 (Monday), and two on September 22, 2025 (Monday). 1 *4
1 The product will be discontinued as soon as the stock runs out.
2 As of September 2025.
*3 Only cartons of “Regular,” “Balanced Regular,” “Menthol,” “Mint,” “Purple Menthol,” “Sun Pearl,” and “Oasis Pearl” are available at duty-free stores.
4 On sale from September 8: “Balanced Regular,” “Ruby Regular,” “Sun Pearl,” “Yellow Menthol,” “Tropical Menthol,” and “Fusion Menthol”; on sale from September 15: “Rich Regular,” “Regular,” “Smooth Regular,” “Black Menthol,” “Black Purple Menthol,” and “Oasis Pearl. On sale from September 22: Menthol and Oasis Pearl. The delivery and launch dates will vary by channel and store.
KIWAMI Edition” featuring the crest logo by a crest painter
The “KIWAMI Edition” is a product of “KYOGEN,” a company created by Seiryu Hatoba, an emblem painter who hand-paints family crests on kimonos, and his son, Yoho Hatoba. The packaging features a crest using the “Mon Mandala” technique, a technique originally created by Seiryu Hatoba. The logo portion is expressed by embossing and UV coating, and the material used is neon foil as in last year’s ” IQOS 10th Anniversary Limited Package.
The “KIWAMI Edition” also includes a message card expressing the three core values of the TEREA brand The message card is also accompanied by a logo with the emblem by KYOGEN. The message card is also designed with the crest logo by KYOGEN.
Product Information
Product name: “KIWAMI Edition”
Contents: 20 packs
Price: 580 yen (tax included)
Brand names released: 16 brands in total (Classic Regular: 4 brands, Flavored Regular: 1 brand, Classic Menthol: 3 brands, Menthol in Capsule: 2 brands, Flavored Menthol: 6 brands)
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Release Information
On sale sequentially from September 3, 2025 (Wednesday) *1
・IQOS online store
・4 IQOS stores nationwide (Sapporo, Ginza, Nagoya, Shinsaibashi )*2
On sale sequentially from September 5, 2025 (Friday) *1 *3
・Domestic duty free stores – Narita International Airport, Tokyo International Airport (Haneda), Kansai International Airport, Central Japan International Airport, Fukuoka Airport, New Chitose Airport, Okinawa Naha Airport (international flights only), Lotte Duty Free Tokyo Ginza, Japan Duty Free GINZA
6 brands from September 8 (Monday), 8 brands from September 15 (Monday), 2 brands from September 22 (Monday), sequential launch*1 *4
・IQOS stores nationwide (some Yamada Denki stores,
IQOS corner nationwide (some stores affiliated with Don Quijote, some stores affiliated with Home Center Musashi, some stores affiliated with Super Vivahome, some stores affiliated with Fukudaya )*2
Cigarette stores nationwide, including convenience stores*2
1 While supplies last.
2 As of September 2025.
3 Only cartons of “Regular,” “Balanced Regular,” “Menthol,” “Mint,” “Purple Menthol,” “Sun Pearl,” and “Oasis Pearl” will be available at duty-free stores.
4 On sale from September 8: “Balanced Regular,” “Ruby Regular,” “Sun Pearl,” “Yellow Menthol,” “Tropical Menthol,” and “Fusion Menthol”; on sale from September 15: “Rich Regular,” “Regular,” “Smooth Regular,” “Black Menthol,” “Black Purple Menthol,” and “Oasis Pearl. On sale from September 22: Menthol and Oasis Pearl. The delivery and launch dates will vary by channel and store.
A collector’s box limited to 103 units will also be available!
Along with the release of the limited package, a collector’s box will also be available starting Wednesday, September 17, which includes a special edition IQOS with a luxurious outer packaging and a design of all 16 KIWAMI Editions and the umezakura crest. The ume-zakura design was chosen by a user vote on the official IQOS Instagram. The box also contains a paperweight in the center of the box, which is a 3D representation of the five layers of mandala lines that make up the plum and cherry blossom pattern. The number ” 103 ” in the limited number of pieces is said to come from the fact that 103 circles were stacked when drawing the crest and logo on the limited package. Sales Stors are available at four IQOS stores nationwide on a first-come, first-served basis. The sales will end as soon as they run out, so those who are interested are advised to visit the stores as soon as possible.
