In February, users voted for their favorite new flavor, which was chosen from among four new flavors sold exclusively through the CLUB JT Online Shop and the Plum Shop and released nationwide. It will be available at convenience stores and tobacco stores nationwide starting Monday, April 6, 2026.
Sponsored by
The first of its kind to be released in time for the spring season!EVO Sakura Regular,
EVO” is JT’s first premium brand exclusively for heated cigarettes, using only carefully selected tobacco leaves, and selected through more than 100,000 tastings. The “evo Sakura Regular” will be the first brand to go on sale nationwide. The “evo Sakura Regular” was voted the third most popular brand, and received the support of many users after the first- and second-place brands. Based on the results of this year’s poll, this brand was chosen as the first brand to go on sale nationwide because of its flavor that reminds people of the upcoming spring season. The first- and second-ranked brands are also scheduled to go on sale nationwide in the future.
1 The nationwide launch of the brand will be decided by user voting from January 22 (Thursday) to February 28 (Saturday), 2026, among the four brands: “Evo Green Mint,” “Evo Cacao Mint Crystal,” “Evo Tropical Lime Crystal,” and “Evo Sakura Regular. Campaign
For Evo Sakura Regular Plum
Evo Sakura Regular” is the only regular flavor among the four brands in this campaign that offers a smooth tobacco taste thanks to its smooth and aromatic blend. The gorgeous aroma rises to the surface and is layered with subtle floral notes to create a mellow and cohesive flavor. Many users have reported positive feedback, saying that they did not like regular sticks, but “Evo Sakura Regular” is easy to smoke and tastes great.
Contents: 20 cigarette sticks*2
Smoking flavor: Regular type
Price: 580 yen (including tax )*3
Release date: April 6, 2026 (Monday)
2 Can be used with all Ploom devices.
3 Due to the revision of the fixed price following the revision of the taxation system for heated cigarettes, the Evo series (including Evo, Sakura, and Regular) will be sold at a flat rate of 580 yen from April 1, 2026.
Sales Stores
CLUB JT online store
・ Ploom Shop (Ginza, Nagoya, Namba, Tenjin*4 )
・ Ploom STAND nationwide
・Convenience stores nationwide
・Cigarette stores nationwide, etc.
*4 “Ploom Shop Tenjin Store” will close on May 7, 2026. We would like to thank all of our customers for their patronage and support.
Providing a space to smoke in the spring-colored AsakusaPloom LOUNGE
In celebration of the nationwide launch of “Evo Sakura Regular”, JT will sponsor “Asakusa Roku-ku SAKURASTREET – Sakura-en Street -” to be held from March 27 (Friday) to April 5 (Sunday), 2026, at Asakusa Roku-ku Broadway, and will exhibit a Ploom LOUNGE,” a special smoking booth, will be exhibited at the event. More details will be posted on the official Instagram account ” Discover Ploom ” in due course.
