The No. 1 best-selling hair wax, the “Gatsby Moving Rubber Series,” has undergone a major makeover!

Mandom Corporation has significantly revamped the “Moving Rubber Series” from “Gatsby,” ^the No. ^{1 brand in sales*1} in the men’s styling products category for 20 consecutive years. The packaging design has been completely redesigned, five new items (nine products in total, including different sizes) have been added, and existing products have been updated, with a few exceptions.The products have been available at mass retailers and drugstores nationwide since Monday, August 24, 2026.

The New 'Moving Rubber Series'Offering Solutions Tailored to Diversifying Styling Needs Through Improved Functionality and an Expanded Lineup

Gatsby’s “Moving Rubber Series” aims to deliver a sense of “excitement” through styling. ^{As the} No. ^1*2-selling hair wax ^series, it has revamped its packaging design and product lineup to help users enjoy the transformations brought about by styling in a more positive way.In recent years, men’s hairstyles have become increasingly diverse, with a growing emphasis not only on length and shape but also on texture and styling techniques. To accommodate this wide range of styling expressions—including voluminous, textured looks with movement; natural nuances; and finishes ranging from matte to glossy—the Moving Rubber series ^{has enhanced} its core performance*3 ^and expanded its product lineup.Thanks to the “Shape & Texture Locking Formula,” hairstyles created with this product last all day, transforming your daily hair styling routine into a moment of exhilaration and confidence. Additionally, Moving Rock Spray has been revamped, and one new item has been added to the lineup.

Features of the Hair WaxesMaintain the Carefully Crafted Dimension of Any Hairstyle All Day Long

All 10 types of hair waxes feature the “Shape & Texture Retention Formula.” This formula delivers a smooth, tangle-free application and ensures all-day hold from roots to ends.We’ve also added new products that reflect the latest trends, creating a comprehensive product lineup that leaves no gap in meeting every need and covers every possible hairstyle.

The packaging retains the series’ signature vibrant colors while updating the texture and design. Product labels feature hair models that convey the finished look, making it intuitive to choose the right product. The scent is a subtle “Citrus Floral.” Regular sizes are 80g each, and travel sizes are 15g each; prices are open.

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[Gatsby Moving Rubber Spiky Edge] With its ultra-strong holding power, it creates striking, voluminous styles and defined sections. (Hairstyle Consultant: ROOTS)

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2 10

[Gatsby Moving Rubber Wild Shake] With its strong holding power that allows you to move strands of hair freely, it creates a voluminous, three-dimensional silhouette with a bouncy finish. (Hairstyle supervised by GUZZLE)

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3 10

[Gatsby Moving Rubber Feather Active] Hard yet surprisingly light, it effortlessly holds your style from the initial styling to even the most dynamic movements. (Hairstyle Supervised by: scene by pizzicato)

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[Gatsby Moving Rubber Playful Move] With a free-styling formula that offers excellent control, it provides a firm hold while allowing you to sculpt individual strands and create movement down to the finest details. (Hairstyle Supervised by: at‘LAV by Belle)

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5 10

[Gatsby Moving Rubber Loose Shuffle] Curl-enhancing ingredients*4 and frizz-control ingredients*5 blend evenly into the hair, so you can create a polished, perm-like style that extends all the way to the ends just by scrunching it. (Hairstyle Supervised by: OVARL JINGUMAE)

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6 10

[Gatsby Moving Rubber Aero Motion] Simply work it evenly through your hair to easily achieve anything from a light, natural look to a style with plenty of movement. (Hairstyle Consultant: Garland)

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7 10

[Gatsby Moving Rubber Gloss Rise] With ultra-shiny finish and ultra-strong hold, it creates dynamic, voluminous styles. (Hairstyle Supervised by: huge)

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8 10

[Gatsby Moving Rubber Cool Wet] With its exquisite styling power that creates a wet-hair-like shine and subtle texture at the ends, it helps you achieve a sophisticated look. (Hairstyle Consultant: VeLO)

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9 10

[Gatsby Moving Rubber Extreme Matte] With a matte & lift formula that provides strong support from the roots without adding shine, it creates a firm, long-lasting hold. (Hairstyle Supervised by: mailo)

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10 10

[Gatsby Moving Rubber Casual Matte] With its matte & hold formula, it creates a soft, tousled look without shine that lasts. (Hairstyle supervised by PARK)

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Features of the HairsprayHolds your style all day without over-stiffening or succumbing to humidity or dryness

This hairspray keeps your hairstyle, movement, and texture in place all day without leaving your hair stiff or brittle.Like Moving Rubber, it features a subtle “Citrus Floral” fragrance. Each bottle contains 170g, and the price is open.

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[Gatsby Moving Rock Spray Extra Hard] This ultra-fine mist creates a voluminous hairstyle that lasts. It blends in thinly and evenly for a lightweight finish. It keeps your hairstyle in place even on rainy days or when you’re sweating or in humid conditions.

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[Gatsby Moving Rock Spray Moist & Hard] With its Moist Hold formula, it naturally holds your styled look in place. Moisturizing ingredients penetrate all the way to the ends of your hair, preventing dryness and ensuring long-lasting, beautiful texture and a moisturized, elegant shine.

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*1 Intage SRI data: July 2006–June 2017; Intage SRI+ data: July 2017–June 2026 Men’s Styling Products Market: Annual Sales by Year
*2 Intage SRI+ Data: April 2024–March 2026 Men’s Hair Wax Market: Annual Sales by Year
*3 Moving Rubber Spiky Edge/Extreme Matte and Moving Rock Spray Extra Hard have not undergone any functional changes
*4 Hydrolyzed hydrogenated starch (hair styling)
*5 Glycerin (moisturizing)