From the IQOS ILUMA i series of heated cigarettes, the “IQOS ILUMA i Minera Model,” featuring a premium design inspired by harmony with nature, will be available in limited quantities starting Wednesday, March 26, 2025.
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IQOS ILUMA i Minera ModelIQOS with a limited edition design inspired by colors and substances found in nature
From the IQOS ILUMA i heated cigarette series released last March, the “IQOS ILUMA i Minera Model,” inspired by harmony with nature The “IQOS ILUMA i Minera Model”, featuring a premium design, will be available from March 26, 2025 (Wednesday) at the IQOS Online Store, the official IQOS Online Store, the official IQOS LINE account, telephone solicitation by the IQOS Telesales Center, four IQOS stores nationwide, the IQOS Store in Japan*, and the IQOS Store in Japan*. IQOS stores*, IQOS stores, IQOS corners, and duty-free stores including those in some airports. The product will also go on sale sequentially at cigarette stores nationwide, including major convenience stores, from April 15 (Tuesday). The limited-quantity “IQOS ILUMA i Minera Model” released this time is the first release in Japan.
In addition, to celebrate this launch, four IQOS stores* nationwide have been running special editions from March 26 (Wednesday). We hope you will take this opportunity to visit one of them.
As of March 2025
IQOS ILUMA i PRIME Minera model
Inspired by the harmony in nature, this top-of-the-line model is simple and elegant. The fabric wrap cover with a pattern reminiscent of crystals in nature, the fine gradation of the holder and the beautiful touch screen colors that harmonize with the holder create a higher grade of style. The color-changing wrap cover and ring are sold separately as accessories.
IQOS ILUMA i Minera model
A classic model in a familiar shape clad in warm gold color. The door cover mixes matte and glossy textures to create a design that evokes the unique and elegant patterns of nature. Color-changing door covers and rings are sold separately as accessories.
IQOS ILUMA i ONE Minera Model
An all-in-one model capable of 20 continuous uses. Inspired by the harmony in nature, the simple yet elegant warm gold color radiates elegance.
Release Date Details
On sale sequentially from Wednesday, March 26,2025*1
・ IQOS online store
・IQOS official online store (Rakuten Ichibastore/Yahoo! store )
・ IQOS LINE official account
・IQOS tele-sales by IQOS telesales center
・Philip Morris Japan LLC sales representative visits or Sales Stors by sales representatives
・4 IQOS Stores nationwide (Sapporo, Ginza, Nagoya, Shinsaibashi )*2
・IQOS Shops nationwide (some Yamada Denki stores, some Bic Camera stores )*2
・IQOS Corners nationwide (some Don Quijote affiliated stores, some Home Center Musashi affiliated stores, IQOS corner nationwide (some stores affiliated with Don Quijote, some stores affiliated with Home Center Musashi, some stores affiliated with Super Viva Home, some stores affiliated with Fukudaya )*2
・Duty free stores (Narita International Airport, Tokyo International Airport (Haneda), Kansai International Airport, Central Japan International Airport, Fukuoka Airport, New Chitose Airport, Okinawa Naha Airport (international flights only), Lotte Duty Free Tokyo Ginza Store, Japan Duty Free GINZA )※3
2025Sequential release from April 15 (Tuesday), 2025
・Nationwide cigarette stores including major convenience stores*4
Exclusive shopper with special “IQOS ILUMA i Minera Model” design
Special shopper with a special design is available when purchasing the “IQOS ILUMA i Minera Model” at the following stores*5.
・4 IQOS stores nationwide (Sapporo, Ginza, Nagoya, Shinsaibashi )*2
・IQOS stores nationwide (some Yamada Denki stores, some Bic Camera stores )*2
・IQOS corners nation wid e (some Yamada Denki stores, some Bic Camera stores)*2 ・IQOS stores nationw ide (some Bic Camera stores)*3 ・IQOS stores nationwide (some Bic Camera stores) IQOS corners nationwide (some stores affiliated with Don Quijote, some stores affiliated with Home Center Musashi, some stores affiliated with Super Viva Home, some stores affiliated with Fukudaya )*2
Exclusive delivery box with special leaflet enclosed
When you purchase the IQOS ILUMA i Minera model at the following participating stores, you will receive the product in an exclusive delivery box with a special leaflet enclosed*5.
– IQOS Online Store
– IQOS Official Online Store (Rakuten IchibaStore/Yahoo! Store )
– Official IQOS LINE Account
Telemarketing sales by IQOS telesales centers
・Philip Morris Japan G.K. sales representatives visiting or by sales representatives
1 Products handled differ depending on the sales channel.
2 As of March 2025.
3 Only IQOS ILUMA i PRIME and IQOS ILUMA i ONE are available.
4 Delivery and sales start dates vary by store.
5 The product will be discontinued as soon as it is sold out.
