IQOS and kolor collaborate for the first time! Limited-edition, fashionable accessories collection with limited quantities available

Philip Morris Japan has launched a collaborative product with the fashion brand “kolor” from the IQOS ILUMA series of heated cigarettes. In conjunction with this collaboration, eight IQOS stores nationwide have been given special specifications to match the concept of the new product.

kolor, which attracts people with its unique use of color, and IQOS ILUMA team up to accelerate the realization of a “smoke-free society

Philip Morris Japan’s corporate vision is to realize a “smoke-free society. To further accelerate this goal, Philip Morris Japan has collaborated for the first time with the world-renowned brand ” kolor “, founded by Junichi Abe, whose unique world view and distinctive use of color have made him a fan favorite.

1 3

2 3

3 3

• 
• 
• 

Click here to visit the special website.

IQOS ILUMA series lineup of accessories, each with a different character

kolor, which presents its collection in Paris twice a year, does not set an overall theme for its collections, and for this collaboration, too, the brand has not set a unified concept, but has taken each of the letters that make up the brand name ” kolor ” as a design and arranged them throughout the collection to create a pattern-like graphic expression. The new IQOS can be enjoyed with a sense of fashion by finding a favorite among the different colors and types of accessories, or by customizing it according to one’s mood of the day. The packaging is designed simply in white so that the main accessory (product) stands out.

IQOS Irma Prime kolor Limited Edition Wrap Cover
Price: 2,480 yen (tax included)

1 23

2 23

3 23

4 23

5 23

6 23

7 23

8 23

9 23

10 23

11 23

12 23

13 23

14 23

15 23

16 23

17 23

18 23

19 23

20 23

21 23

22 23

23 23

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Click here for more details and purchase

IQOS Irma kolor limited edition door cover
price: 1,680 yen (tax included)

1 4

2 4

3 4

4 4

• 
• 
• 
• 

Click here for more details and purchase

IQOS Irma One kolor limited sleeve+
Price: 1,980 yen (tax included)

1 6

2 6

3 6

4 6

5 6

6 6

• 
• 
• 
• 
• 
• 

Click here for details and purchase

Eight IQOS stores nationwide have been given a special makeover in conjunction with this collaboration.

Eight IQOS stores nationwide (Sapporo, Harajuku, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, and Fukuoka) will be transformed into ” IQOS ILUMA x kolor Limited Edition Accessories ” to coincide with this collaboration. In line with the catchphrase ” kolor your moment “, the colorful accessories will be available at the IQOS ILUMA x kolor Limited Edition Accessories. The colorful accessories and customized devices will be displayed in accordance with the catchphrase “kolor your moment.

1 3

2 3

3 3

• 
• 
• 

List of IQOS Stores

IQOS ILUMA x kolor Limited Edition Accessories ] Details

Release date: March 27, 2023 (Monday)
*IQOS online store and official LINE account will be available from March 28 (Tuesday )

Launch stores
– 8 IQOS stores nationwide (Sapporo, Harajuku, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, Fukuoka)
– 10 IQOS stores nationwide (Yamada Denki LABI some stores)
・ 28 IQOS corners nationwide (some stores affiliated with Don Quijote, Urazoe West Coast Parco City, Super Center Musashi Niigata Store, Home Center Musashi Sendai Izumi Store, Keio Hachioji Shopping Center, Super Viva Home Saitama Oi Store / Nagatsuta Store / Hachioji Tama Art University Mae Store / Toyosu Stores)

Click here for the official IQOS ILUMA website