JT’s heated tobacco device, “Ploom CUBE,” has undergone a redesign of its exterior, including colors and textures.The two new colors, “Pebble White” and “Cobalt Black,” will be available for pre-release starting Tuesday, September 8, 2026, at the CLUB JT online shop and Ploom Shops nationwide, and will be rolled out sequentially starting Tuesday, October 13, at convenience stores and select tobacco retailers nationwide.
Making the Original Rounded Cube Even More Playful”Ploom CUBE” Gets a Design Makeover!All-New Colors and a Matte Finish
This redesign updates the colors and texture while retaining the Ploom CUBE’s signature rounded cube shape that fits comfortably in the palm of your hand.Available in two colors—the light and airy “Pebble White” and the simple yet striking “Cobalt Black”—both the body and front panel feature a matte finish that feels comfortable in the hand. While retaining its compact and minimalist design, the device has been reborn with a fresh, lively look that easily fits into everyday life.The heating mechanism features “SMART HEATFLOW,” JT’s latest heating technology developed through the Ploom brand. Please note that the four previously available colors—“Jet Black,” “Gold,” “Navy Blue,” and “Luna Silver”—will be discontinued as the lineup transitions to the new model.
Product Name: Ploom Cube Starter Kit
Colors: Pebble White, Cobalt Black
Manufacturer’s Suggested Retail Price: 2,980 yen (tax included)
Contents: Device, cleaning stick, USB Type-C™ cable
* The starter kit does not include an AC adapter. The AC adapter is sold separately for 980 yen (tax included).
Mix and match colors to customize your Ploom CUBE just the way you like it!Five front panel colors and three fabric back cover colors also available now
To coincide with the device’s redesign, the customization accessories have also been completely revamped.The front panels are available in a total of five colors: Pebble White and Cobalt Black—which match the device’s body colors—as well as Lime Green, Lilac Purple, and Sand Brown. Additionally, the fabric back covers come in three colors: Coral Pink, Pastel Mint, and Misty Blue.This lineup lets you enjoy customizing your device as if you were coordinating your personal style—for example, by pairing accent colors with the device’s subdued base colors.
* The front panels and fabric back covers released this time are not compatible with the previous model of the Ploom Cube.
* The separately sold “Ploom Docking Station” (2,980 yen, tax included) is compatible with the new Ploom Cube.
* Due to this product refresh, sales of certain accessories—including front panels, back covers, and carrying cases—for the previous model will be discontinued.
Pre-release on Tuesday, September 8, 2026
・CLUB JT Online Shop
・CLUB JT Official ONLINE SHOP on Rakuten Ichiba
・ CLUB JT Official Online Shop (Yahoo! Store)
・Ploom Shop (Ginza, Nagoya, Namba)
・Ploom STAND locations nationwide
On sale Tuesday, October 13, 2026
・Convenience stores nationwide
・Selected tobacco retailers, etc.
* Available starting at 10:00 a.m. on Tuesday, September 8 at the CLUB JT Online Shop, the CLUB JT Official Online Shop on Rakuten Ichiba, and the CLUB JT Official Online Shop on Yahoo! Shopping.
A limited-time smoking lounge opens at MIYASHITA PARK!THE SMOKING LOUNGE SHIBUYA by Ploom CUBE
To commemorate the launch of the new Ploom CUBE, “THE SMOKING LOUNGE SHIBUYA by Ploom CUBE” will be held at “or” inside MIYASHITA PARK in Shibuya from Thursday, October 1, 2026, through Monday, October 12, 2026.The venue will embody the “Playful” concept—symbolizing this relaunch—through the entire space. Visitors will be able to experience the world of the new Ploom CUBE, and a variety of activities are planned. Details will be announced periodically on the official Instagram account, “Discover Ploom.”
* Event dates and content are subject to change without notice.
Shimbashi, Ueno, Yurakucho,Harajuku”Ploom LOUNGE Shimbashi”—Experience the World of Ploom CUBE + 3 Locations in Tokyo
In addition to the event at MIYASHITA PARK, limited-time pop-up events will be held sequentially starting Tuesday, September 8, in Shimbashi, Ueno, Yurakucho, and Harajuku.In these spaces, designed to embody the casual and playful world of Ploom CUBE, visitors can purchase the device ahead of its nationwide release, and special front panels will also be available for purchase.
・Ploom LOUNGE Shimbashi
Address: 3-17-10 Shimbashi, Minato-ku, Tokyo
Event Period: September 8, 2026 – early December
Hours: Monday–Saturday 12:00 PM–11:00 PM; Sundays and holidays 12:00 PM–9:00 PM
・Ueno Station Poleia Plaza
Address: 7-1-1 Ueno, Taito-ku, Tokyo
Event Dates: September 8–16, 2026
Hours: 12:00 PM–9:00 PM
・Yurakucho Tokyo Kotsu Kaikan
Address: 2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Dates: September 8–16, 2026
Hours: 11:00 a.m.–9:00 p.m.
・Harajuku Takeshita Exit Park
Address: 1-8-6 Jingumae, Shibuya-ku, Tokyo
Event Dates: September 16–29, 2026
Hours: 11:00 AM–9:00 PM
* Event dates and content at each venue are subject to change without notice.
Inquiries: 0120-108-513 (Ploom Dedicated Customer Service)
Hours: 10:00 AM – 9:00 PM
Closed: December 30 – January 4
