Celebrating the 10th anniversary of IQOS, Philip Morris Japan G.K. has launched an initiative to accelerate the realization of a “smoke-free society” by launching IQOS Together X, an IQOS engagement platform that encourages smokers over 20 years old to switch from paper cigarettes to heated ones, ” IQOS Together X” will be rolled out starting Wednesday, May 22, 2024.
Non-IQOS users can also participate!
The platform will offer a variety of campaigns based on the theme of “Experiences Beyond Imagination,” targeting not only IQOS users who have switched from paper cigarettes to heated cigarettes, but also all smokers (including non-IQOS users) over the age of 20 who intend to continue smoking in the future. The campaign will consist of four phases, and the details of the experiences to be offered will be announced in due course.
Participate in ” IQOS Together X
IQOS Together X
In the commemorative first round, 10 winners will be drawn to win a 7-day/5-night trip to Mediterranean Greece. The “ultimate experience” awaits, including a trip to the Acropolis, one of Greece’s most famous historical sites, and a private yacht trip to the Mediterranean Sea, an experience that one would like to have at least once. There will also be other great prizes to be won every day. By watching the campaign movie or checking in at an IQOS spot, you can accumulate points, which you can then use to play roulette up to five times a day. The more entries you accumulate, the more chances you have to win the “ultimate experience. The more entries you accumulate, the more chances you have to win the “ultimate experience.” The total number of entries is 180,000, and registration is easy, so smokers are encouraged to enter.
IQOS Together X” Details
First entry period: Wednesday, May 22, 2024 – Tuesday, June 18, 2024
First winner announcement date: Wednesday, June 26, 2024
Second entry period: Wednesday, June 19 – Tuesday, July 16, 2024
Third entry period: Wednesday, July 17 – Tuesday, August 13, 2024
Fourth entry period: Wednesday, August 14 – Tuesday, September 10, 2024 Tuesday)
*Eight prizes will change every two weeks for about a month.
