Philip Morris Japan, LLC will launch the lil HYBRIDTM 3.0 Introduced by IQOS, a smoke-free heated tobacco device manufactured by KT&G, on Tuesday, April 15, 2025.
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Lil HybridTM 3.0Heated cigarette to be enjoyed with a dedicated tobacco stick and liquid
The Lil HybridTM series is a heated cigarette that generates vapor (tobacco vapor) with a dedicated tobacco stick and liquid. The specifications for tasting the exclusive liquid cartridge and the exclusive cigarette stick “MIIX” together make it a heated cigarette that is different from IQOS. The Lil’ HybridTM 3.0 is available in two colors, Bianca White and Noir Black.
Features of Lil HybridTM 3.0New heating modes with three temperatures to choose from
Lil The main feature of the HybridTM 3.0 is the new three heating modes that allow you to set the temperature to your own preference The three modes are as follows. In addition, the user can now pause the device for up to two minutes during use, and the LED color display provides at-a-glance information on the selected mode, remaining battery level, usage status, charging status, and errors. In addition, by pressing and holding the button on the vibration setting screen for approximately 2 seconds, the vibration notification function can be turned on or off.
Classic: High-temperature heating mode for deep tobacco satisfaction (preheat time: 30 seconds)
・Standard: Medium-temperature heating mode for a satisfying tobacco experience with no tobacco taste (preheat time: 25 seconds)
・Quick: Low-temperature heating mode for a mild tobacco experience ( Preheating time: 10 seconds)
lil HYBRIDTM 3.0 Introduced by IQOS ] Detailed information
Continuous use] 3 cigarettes
[Charge cycle] About every 20 cigarettes (depending on heating mode)
[Charge time] About 2 hours
[Weight] 93 grams
[Color] Bianca White / Noir Black
[Cigarette type] Exclusive tobacco stick ” MIIXTM ” + liquid cartridge
[Manufacturer’s suggested retail price] 3,980 yen ( Tax included)
[Release Date] On sale sequentially from Tuesday, April 15, 2025*1
Sales Stors
・ IQOS Official Online Store
・4 IQOS Stores nationwide (Sapporo, Ginza, Nagoya, Shinsaibashi )※2
・IQOS Shops nationwide (some Yamada Denki affiliated stores, some Bic Camera affiliated stores )※2
IQOS corner nationwide (some stores affiliated with Don Quijote, some stores affiliated with Home Center Musashi, some stores affiliated with Super Viva Home )*2
・Cigarette stores nationwide including convenience stores*3
・Phone sales Stors by L’il Customer Center
・Visiting Philip Morris Japan sales representatives or telemarketing by Philip Morris Japan sales representatives
*1 Products handled differ depending on the sales channel.
2 As of April 2025.
3 Delivery and sales start dates differ by stores. Some stores do not carry the product.
