HOKA ONE ONE has been gaining attention as a pioneer of the thick-soled running shoes that have become mainstream in marathons and triathlons in recent years, and the company’s popularity has been boosted by the dud sneaker boom and the chunky sole trend. In this issue, we focus on ” HOKA ONE ONE ” and introduce its appeal, standard models, and men’s coordination examples!
Suponsered by
What is Hoka Oneone?
HOKA ONE ONE” is a shoe brand founded in 2009 by Frenchmen Jean-Luc and Nicolas Marmod. The company was born in the Annecy region of France, surrounded by beautiful mountains, and is now headquartered in Sandabarbara, California, in the United States, where it develops innovative footwear, mainly running shoes. Both founders are trail runners and national-level alpine skiers, and they started developing trail running shoes because at the time there were no trail running shoes that could be used on demanding courses that put a heavy burden on the knees and ankles. The idea for the high-volume midsole and arch shape was conceived on a trail-running trip to the top of a mountain in New Zealand, where the biggest challenge was to overcome “the ability to run downhill with ease. The thick-soled running shoes were developed to have shock-absorbing properties that could withstand long hours of running, and cushioning properties that were even described as “marshmallow-like.
The unforgettable brand name “HOKA ONE ONE” comes from the Maori language of New Zealand, where the brand was born, and means “It is time to fly. Serious runners and fans know it as ” hoka.
[ Related articles ]
HOKA ONEONE’s standard model is here!
Hoka Oneone’s standard model (1) “BONDI
The “BONDI” series gained popularity in Japan as chunky sole sneakers for street wear earlier than other standard models, and made the Hoka Oneone name and its superb comfort known to many fashionable people who have nothing to do with trail running. The latest Bondi 7 is the highest cushioning model in the road shoe lineup, and while the thick sole with excellent shock absorption properties is maintained, the latest Bondi 7 improves the fit by adding ankle pads of shape memory foam around the upper’s opening, and the revolutionary renewal has realized weight reduction and improved breathability. The latest Bondi 7 has a better fit by adding a memory foam ankle pad around the upper.
Related Articles]
Hoka Oneone’s standard model②”CLIFTON
The “CLIFTON” is the brand’s best-selling model, featuring an ultra-light midsole foam that wraps around the foot for a soft and comfortable feel. The latest Clifton 8 features an engineered mesh upper for more breathability and light weight, a brushed heel and tongue for enhanced breathability and comfort, and an integrated molded pull tab for easy on and off.
Find Hoka Oneone’s CLIFTON series
Hoka Oneone’s standard model (3) “RINCON
The ” RINCON ” road running shoe features an asymmetrical tongue construction for improved fit. The midsole foam combines excellent cushioning and lightweight properties with aggressive cutouts and rubber coverage for enhanced durability, and a vented mesh upper for ultimate breathability. The latest Rincon 3 has also been given an aggressive redesign and updated more stylishly into a model that is a cut above the rest.
Hoka Oneone’s standard model 4 “MACH
The road model Mach (MACH) was developed under the influence of the evolution of the Rocket X and Carbon X. Softer and more resilient than its predecessor, the MACH 4 features a heat-pressed TPU (polyurethane thread) upper and memory foam ankle pads around the footwear opening that reduce pressure on the Achilles tendon, allowing the user to run at a steady speed.
![Men’s Fashion Trend Vol.2 [ Sneakers ], Deciphered from the Latest Pitti Womo](https://otokomaeken.com/wp-content/uploads/2023/07/57b8ad171c27ba4a3f9ece1dc83d4034-630x331.jpg)
