Men’s Fashion Trend Vol.2 [ Sneakers ], Deciphered from the Latest Pitti Womo

In the first article, we reported on our overall impression of PittiWomo 104 and trend trends, but this time we focus on sneaker trends, which many readers may be wondering about New Balance was the overwhelming favorite at Pitti 103 in January 2023. Topics.

Since the heyday of the Stan Smith? The return of Adidas sneakers!

The sneakers that left the biggest impression on the OTOKOMAE editorial staff who went to Pitti this time were Adidas sneakers. 6 years ago, Stan Smiths were popular, and the following year, models with Boost soles, NMD, YEEZY, and other tech-related sneakers were also popular. Adidas items were thriving, but since then, it was honestly hard to deny the feeling that they were falling behind Nike and New Balance. However, here they have regained their popularity to the point where they are on par with New Balance, making us realize that the sneaker trend is indeed on the move.

1 8

2 8

3 8

4 8

5 8

6 8

7 8

8 8

• 
• 
• 
• 
• 
• 
• 
• 

The momentum of the German trainer-type models that stand out

Among Adidas sneakers, German trainer-type models caught our eyes especially often. The Samba, which has been out of stock in Japan, and the Gazelle (Gutsley), another popular model, were worn by a large number of men, which was very refreshing compared to the recent trend of the long dominance of dads and high-tech sneakers. The samba trend was sparked by early adopters such as Asap Rocky in 2021, and by 2022 it was sold out and has continued to gain momentum.

The continued release of collaborative models is also attracting attention!

Since last year, Samba has been collaborating with a variety of brands, including PALACE, KITH, and recently Sporty&Rich and Wales Bonner, and this year’s collaborations have been a big hit.

1 3

2 3

3 3

• 
• 
• 

Finding Samba.

The Gazelle was also released in a collaborative collection with Gucci that was realized last year, and it would be no exaggeration to say that German trainer models are truly dominating the sneaker trend.

Are colored sambas and gazelles the target for this summer?

As for colors, many men chose the standard black and white as well as gaudy colored models such as orange and pink, and brightly colored sneakers colored the summer Pitti. Having seen them, the editorial staff has also tugged at our heartstrings, and we consider that this trend will gain more momentum in the future.

New Balance continues to be popular. Compared to the previous show, the models worn by visitors varied.

New Balance is still going strong. The models worn by Pitti visitors have changed. At the last Pitti Womo, the overwhelming majority of visitors wore models in the 900s, including the 990 and 991, but at this year’s 104, visitors wore a variety of models, including the 90/60, 1906, 610, etc. The number of models worn by visitors varied widely, This once again showed the absolute popularity of not only the 900s but also the brand as a whole.

1 6

2 6

3 6

4 6

5 6

6 6

• 
• 
• 
• 
• 
• 

One of the surprising things about New Balance was that almost no men wore the 990v6. 990v6. The 990v6 is the latest in a line of 990s created by creative director Teddy Santis, and it has created quite a stir. Or will it gradually become more popular in the future? This is definitely a topic to keep an eye on.

While basic sneakers are making a comeback, the Autry is starting to gain new popularity.

As if to break away from the heavy-duty designs of the Adidas Samba and Gazelle and other dad sneakers, simple basic sneakers are in demand, and the American brand ” Autry ” is suddenly beginning to attract attention. The brand itself started in 1982, but went on hiatus for a long time after the 1990s; its re-launch in 2019 has become a hot topic mainly in Europe, and it landed in Japan for the first time last year. The brand’s iconic court sneaker “Medalist” was also relaunched last year, and most of the snaps we caught at Pitti were wearing this model.

Although the trend has not yet reached Japan, there is a great possibility that more stores will carry them and more people will wear them in the future. Since this is not a standard brand, those who don’t want to look like everyone else should definitely consider adopting it as soon as possible.

How long will the popularity of trail sneakers such as Salomon last?

Salomon, which has been popular in Japan for several years, has also gained strong support. The outdoor boom in Japan seems to have calmed down somewhat, but will it remain as a sneaker trend? Will it continue as a sneaker trend or will it come to an end? We may be in a transitional period, so it is important to stay informed frequently to see if the trend will continue or transition to the next phase.

[ Related article ] Check ↓ for Pitti 104’s flash report Vol.1.

Men's Fashion Trends from the Latest Pitti Womo Vol.1

Pitti Immagine Uomo 104" was held from June 13 to 16, 2023. Due to the heavy rain, the number of visitors was somewhat l...