What is ” Northwave “, which was a huge boom in the 90’s? Introducing the sneakers you can buy now!

Northwave is a shoe brand that men in their forties and fifties will remember fondly, having become famous during the sneaker boom of the 1990s. In this issue, we focus on Northwave’s sneakers, introducing the brand’s features and recommended models!

What is ” Northwave “?

Northwave” was founded in the early 1980s in a town called Montebelluna in the Veneto region of northeastern Italy. Montebelluna has a history of flourishing as a town of shoemakers producing high-quality mountaineering shoes, and even today it is famous worldwide as a city with one of the leading shoe manufacturing factories in Italy. Northwave, which was born in Montebelluna, was initially mainly engaged in the development of snowboard boots, but later released bindings and snowboards to secure boards and boots, and in the 1990s became famous for its legendary shoes, the “ESPRESSO. In the 90’s, the company became famous for its legendary “Espresso” shoes. Currently, the company mainly deals in road bike shoes and apparel, offering products with high specs and cutting-edge technology.

Find Northwave items

The legendary “ESPRESSO” model is an indispensable part of the Northwave story.

North Wave started with snowboard boots and now mainly handles road bike shoes, but we must not forget the existence of “Espresso,” which caused an explosive boom in the market. The Espresso, which exploded in popularity during the unprecedented sneaker boom of the 1990s, is the “King of the Street” sneaker. Hiroshi Fujiwara, the “King of the Street,” wore them in magazines. In 2014, they were reissued by the select store BEAMS, and with the recent 90’s revival and the popularity of dado sneakers, they are now the focus of renewed interest. They are now attracting renewed attention. They are still hard to find and sell at high prices, so be sure to check them out when you find them.

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