Italian brand Diadora, which will re-launch in Japan for the 2024 spring/summer season, began the third round of pre-orders for its latest collection on 4/1 (Mon.) at 18:00. Currently, a campaign offering a 20% discount on pre-order items is underway on the official e-commerce site to commemorate the brand’s return to Japan. Be sure to check it out.
Long-awaited return to Japan after 3 years
Diadora landed in Japan in 1988 and temporarily withdrew from Japan in 2021. In recent years, the brand has returned to its home base in Italy and expanded its lineup of items that embody “made in Italy” as a return to its roots. In 2023, the 75th anniversary of its founding, the company rebranded itself from an image of low-priced products for the masses to a ” premium sports brand ” that pursues quality and craftsmanship and offers true value. The featured products to be released as the third pre-order release are the “N9000 PODIO ITALIA” and the remarkable new “MERCURY ELITE PALMARES SW ITALIA. These models feature the beautiful color palette typical of the Italian brand, somewhat reminiscent of the streets of Italy. The “B.560 USED RR ITALIA,” which features a retro tennis shoe design, is a limited edition model that incorporates key colors from the Australian Open tennis tournament.
N9000 PODIO ITALIA.”
Check out ” N9000 PODIO ITALIA.
” MERCURY ELITE PALMARES SW ITALIA”
Check out ” MERCURY ELITE PALMARES SW ITALIA
B.560 USED RR ITALIA”
