Seven reasons why Adidas’ “Superstar” remains a timeless classic.

The Adidas “Superstar” is one of the most famous sneakers in the world, along with the Stan Smith. Iconic details such as the iconic three stripes and the shell toe, which are not found on other sneakers, have been loved throughout the ages. In this issue, we focus on the Adidas ” Superstar ” and its charms!

Adidas is proud to present the evergreen classic ” Superstar

The Superstar is one of Adidas’ most famous sneakers. It was developed as a basketball shoe and made its court debut in 1969. Until then, the mainstream basketball shoes were campus sneakers such as Converse’s All Star. The shoe’s popularity among basketball players exploded when it was worn by the NBA team San Diego Rockets. Kareem Abdul-Jabbar, a player for the Los Angeles Lakers at the time, once said, “It’s like having three lines printed on your bare feet. In fact, by the mid-1970s, the Superstar dominated the court, with more than half of the NBA players wearing them. In addition to its performance, the Superstar already had a high sense of design at the time.

Click here for details and purchase

Embraced by hip-hop and skate culture and gained street citizenship

In the 1980s, the brand attracted attention not only in basketball, but also on the streets. The first was when the New York hip-hop group RUN-DMC wore them without laces. Adidas learned of this and officially supported them, sparking their popularity in the hip-hop and street scenes. Their popularity spread to Tokyo and other cities around the world and developed into a huge boom. It has established a firm position as a fashion item. In the 1990s, the brand collaborated with skateboarding charismatic Mark Gonzalez to create the Superstar.

Since the 2000s, the brand has been the subject of numerous collaborations. In 2015, the brand collaborated with Pharrell Williams on ” Supercolor. In 2015, the brand collaborated with Pharrell Williams on “Supercolor,” which featured 50 different color variations and attracted attention from around the world. In the same year, a reissue model that faithfully reproduced the original model was also released, once again expanding their citizenship on the streets. Today, the Superstar is still used by many fashionistas as a timeless classic sneaker.

The Adidas ” Superstar ” exists in standard and reissue models!

The Adidas Superstar has both a regular model and a reissue model, the ” Superstar 80s.” The reissue model, released in 2015, is a pair that can be said to have rekindled the Superstar craze. The item is characterized by the “80s” in the item name. At a quick glance, the two models seem similar, but there are surprisingly many differences. The leather used as the main material of the reissued model is softer, more elegant, and more luxurious. Other differences include the material used for the three stripes, the color of the shell toe, and the size of the logo on the heel. In terms of price, most colors of the regular model can be purchased for less than 10,000 yen, while the reissue model is priced at around 15,000 yen, which is slightly higher.

From here, we will focus on the reissue model “Superstar 80s” and the white model of the regular model “Superstar,” and introduce the charm of the Superstar by comparing them!