A first date is nerve-wracking for anyone. Many people have gone to the meeting place with high expectations, only to find that ” he/she is not my type at all ” or ” I want to end this date as soon as possible. Diesel has developed a kit that can help in such situations. The kit, called the “Run Away Kit,” can be set up in advance so that a fake phone call or SMS from a fictitious boss or friend arrives during the date, making it seem as if there is an emergency and you have to leave. The kit is designed to make it seem as if you have to leave due to an emergency. Other features include a map showing the shortest route to the nearest train station to make it easier to escape.
Suponsered by
Four “kits” including “RUN AWAY CALL,” a fake phone service that pretends to be an emergency
A boring date with a boring partner. Your heart is filled not with a crush, but with a desire to leave. That’s when the “RUN AWAY KIT” comes in. By making full use of this kit, you can escape from the worst date in a smart way. Of course, it can be used not only on first dates, but also when you want to escape from a bad boss or a marital quarrel.
Click here for the campaign page
RUN AWAY KIT ① “RUN AWAY CALL
Fake call to create an emergency situation.
RUN AWAY KIT ② “RUN AWAY MAP
A map that shows you the shortest route from your current location when you specify the destination you want to escape from.
RUN AWAY KIT 3) “RUN AWAY MESSAGE
Fake messages to create an emergency situation.
RUN AWAY KIT ④ “RUN AWAY DENIM
JOGGJEANS” is an easy-to-run denim with a stretchy, sweatshirt-like fit that allows you to run away at a moment’s notice. JOGGJEANS”.
Click here for product details of Jog Jeans Twill
JOGGJEANS, MADE TO RUN AWAY” concept movie also released
A video titled ” JOGGJEANS, MADE TO RUN AWAY ” was also released in connection with the development of the RUN AWAY KIT. The first date with someone you meet online usually turns out to be different from the picture. Or sometimes they are just too much like their pictures. In such a case, you can leave in a pair of JOGGJEANS that are comfortable like sweatshirts. For a smooth getaway, you need denim that is easy to run in. JOGGJEANS with high stretchability will help you get away from the scene in no time at all.
Diesel Store Campaign Gives Away Real Kits
From March 10, DIESEL STORES nationwide will start a promotion linked to ” MADE TO RUN AWAY. During the promotion period, participating stores will offer a kit to prepare for a bad date depending on the amount of purchases. The kit is a unique message. Experience DIESEL’s campaign with a unique message.
*Image for reference only. Gifts will end as soon as they are gone. Campaigns are subject to change or end without prior notice.
Campaign information
Period: March 10, 2018 (Sat) ~ (Ends as soon as all the items are gone)
Content: Present a kit according to the amount of your purchase at the participating stores
Diesel’s official online store is here.
You can run away from a bad date right now! GLORIOUS CHAIN CAFÉ by DIESEL
Diesel’s Glorious Chain Cafes in Shibuya and Shinsaibashi are distributing coasters with the ” RUN AWAY KIT ” QR code on them. The coaster with the QR code for “RUN AWAY KIT” is distributed at Glorious Chain Cafe Shibuya and Shinsaibashi. If you feel like running away, you can access it on the spot. Now you don’t have to be afraid of a bad date.
GLORIOUS CHAIN CAFÉ Shibuya
Address: cocoti 1F, 1-23-16 Shibuya, Shibuya-ku, Tokyo
TEL: 03-3409-5670
Hours: 11:30~23:00 (L.O. 22:00)
Closed: No regular holidays
・GLORIOUS CHAIN CAFÉ Shinsaibashi
Address: 3-12-12 Minamisenba, Chuo-ku, Osaka City, Osaka Prefecture 1F 3-12-9 Minami-Senba, Chuo-ku, Osaka
TEL：06-6258-5344
Hours：11:00~23:00(L.O. 22:00)
Closed：Non-scheduled holidays
