Levi’s introduces “STA-PREST,” a masterpiece of non-denim pants

Levi’s”, which continues to set new standards mainly in jeans, has released “STA-PREST” non-denim pants that “do not lose their center press even without ironing”! Released!

STA-PREST, nicknamed “STA-PREST,” is a representative non-denim product.

Levi’s was the first company in the world to produce jeans in 1873, and has since introduced a wide range of excellent products to the world based on the concept of ” tradition and innovation “. The “STA-PREST” was born in 1964 at a factory in Knoxville, Tennessee. Nicknamed “STA-PREST” in Japan, it gained popularity for its modern silhouette and resilient design with a center press. The brand is still secretly popular among vintage fans.

STA-PREST’s appeal lies in its practicality, as it does not require ironing and does not wrinkle easily.

The greatest feature of the STA-PREST is that the center press is maintained even without ironing, making it wrinkle-resistant and resistant to signs of use. In the early 1960s, when this model was born, washing machines were just beginning to spread in the U.S., and there was a demand for clothes that would not shrink or wrinkle after washing. The STA-PREST, developed by applying sharp center pleats to a non-denim material, became very popular in the U.S. because of its practicality, and by the end of the 1960s, it had become a part of the Ivy look and an essential item for teenagers in the U.S. It became an indispensable item for teenagers in the U.S. There is even an anecdote about a Levi’s salesman at the time who loaded a washing machine into his car to prove that the center press would not collapse even after repeated washings.

Don’t miss the original “DENISLA” from STA-PREST!

The STA-PREST, still known as the representative of Levi’s non-denim, will be available in two models this season: a cropped wide and a 502 taper, both of which incorporate the trend. In addition to the beige fabric, a denim type is also available. Denisura has been released by a number of Italian brands specializing in pants, and Levi’s, the original manufacturer, has finally started offering the product. The cost performance is also excellent, making it ideal for purchasing multiple pairs and rotating them.

Levi’s “STA-PREST

Release date: Friday, February 23, 2018
Available at: all Levi’s stores, official online store
Available at: 502 Taper (beige/denim) 8,000 yen (excluding tax)
Wide leg crop (beige/denim) 7,000 yen (excluding tax)

For more information about Levi’s ” STA-PREST ” (official online store), click here.