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AURA’s goodness in the style of its origins; JT launches “Ploom CUBE,” a device for heated cigarettes

AURA's goodness in the style of its origins; JT launches "Ploom CUBE," a device for heated cigarettes

JT has launched the “Ploom CUBE” device for heated cigarettes, available at the CLUB JT online store and Ploom Shops nationwide starting Wednesday, October 1, 2025.

JT's latest technology and Ploom's origin design fuse together.Compact device 'Ploom CUBE' with the latest heating technology 'SMART HEATFLOW'

The new “Ploom CUBE” device is equipped with JT’s latest heating technology, “SMART HEATFLOW,” just like the “Ploom AURA” heated cigarette device, which has evolved around “flavor”. It is a device for heated cigarettes that delivers exceptional flavor. The Plume series’ original rounded cube design, which fits in the palm of your hand, is now available in a new, compact size.

-Meticulously designed heating temperature control
Improved flavor consistency by maintaining the optimal temperature that brings out the aroma of the tobacco leaf for a longer period of time while reducing the cloying and burning odor generated by the heating process.

The heating cup is processed with micron-level precision to maximize heating efficiency .
The elliptical cup structure increases the contact area with the tobacco stick, allowing the full flavor to be extracted.

Equipped with the “HEAT SELECT SYSTEM”
Four heating modes are available to meet the various needs of users for the taste and feel of heated cigarettes.

HEAT SELECT SYSTEM Mode Features

Charging time and number of cigarettes used may increase or decrease depending on battery degradation and environmental temperature.
Heating mode must be set via Bluetooth® connection via a dedicated application or Connect Browser.

Features of 'Ploom CUBE' 2Style that inherits the beauty of its origin

Rounded cube design that fits in the palm of your hand
A compact form with smooth curves that is beautiful and easy to hold in your hand to make your smoke The compact form of the sleek curves of the hand is designed to enhance the beauty and ease of holding a drink.

The color variation that colors your hand.
The high-quality and sophisticated color variation provides an enjoyable experience for adults. The four carefully selected colors will bring a rich color to your daily life.

The front panel with a strong sense of presence, which can be customized to express individuality.
Four colors of devices and eight types of front panels are available. The front panel with a sense of presence allows users to coordinate their devices with their preferred style.

Features of the 'Ploom CUBE'Comfortable to use, enriching your daily smoke

Smoothly take a smoke anywhere
Minimalist design with no buttons or screen. Just slide the cover and insert the stick to enjoy a smoke.

The clean and comfortable feel
not only eliminates ash and smoke from combustion, but also prevents leaf spillage with a clean seal on the tobacco stick. The clean seal on the tobacco stick prevents leaves from spilling, making the product cleaner and more comfortable to use.

Fulfilling specifications designed for ease of daily use
Up to approx. 27 sticks*1 can be used on a full charge. Up to 3 sticks*2 can be used continuously.

1 In case of using Eco mode. Standard mode can be used for approx. 20 sticks. Charging time and number of sticks used may increase or decrease depending on battery deterioration and environmental temperature.
2 The number of sticks used may increase or decrease depending on battery deterioration and ambient temperature.

Product Outline

Plume Cube Starter Kit

USB Type-C™ is a trademark of the USB implementers Forum.
The starter kit does not include an AC adapter. The AC adapter is sold separately for 980 yen (tax included).

Plume Cube Accessories

Plume Docking Station 2,980 yen (tax included), sold separately, can also be used with ” Ploom CUBE “.


Device Specifications

Charging time and number of units used may increase or decrease depending on battery deterioration and environmental temperature.
Loss of the automatic heating function does not affect the performance of the product itself (not covered by warranty except for initial failure).
If the cigarette stick is inserted too soon or not inserted within 10 seconds after opening the slide cover, the cigarette stick will not be detected and the automatic heating function will not work. In such cases, please try manual heating (press and hold the button area for at least 1 second).
To use the Bluetooth® connection function, you need to obtain a JT ID and register your device.

Launch Overview

Plume Cube Starter Kit and related accessories such as Plume Cube Front Panel will be available at CLUB JT online store and Plume Shop nationwide from October 1.

Sales Stores

・CLUB JT Online Shop
[Devices]
https://shop.clubjt.jp/online/CategoryList.aspx?ccd=CG000251
[Accessories]
https://shop.clubjt.jp/online/CategoryList.aspx?ccd=CG000252

Ploom Shops nationwide (Sapporo, Ginza, Nagoya, Namba, Hiroshima, Tenjin)

On sale at CLUB JT online store from October 1, 10:00 a.m.


Tel: 0120-108-513
Hours: 10:00 – 21:00
Closed: December 30 – January 4

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