JT will release “Amber Haze,” a limited-quantity color of Ploom AURA, a Ploom brand device for heated cigarettes, sequentially from September 2, 2025, available at CLUB JT online store and Ploom Shops nationwide, etc.
Sponsored by
Ploom AURA Amber Haze,A bright yellow color that enhances your individuality and can be used as a coordinating accent.
“Ploom AURA Amber Haze” has evolved around the “taste” of the The “Ploom AURA” device for heated cigarettes, which has evolved with a focus on “taste,” has received a great response from many users since its pre-launch on May 27 and nationwide sales expansion in July, surpassing 2 million units sold*1 in August, the fastest in JT’s history. 1 The “Ploom AURA” has been selling well since its launch, and JT plans to offer a wide range of devices and accessories in a variety of colors to meet the tastes of even more users, depending on their style and mood.
“Amber Haze,” the first of the 2025 Limited Color Series, is a color variation featuring a yellow that shines like a different world. This color is more fashionable than the basic color, enhancing the style of the user who picks up the device and vividly expressing his or her individuality.
1 Based on a comparison with the cumulative sales volume of heated cigarette devices released by JT in the past (based on shipment volume) until reaching 2 million units.
Plume Aura Starter Kit Amber Haze ” Product Overview
The yellow device with an otherworldly glow amplifies the user’s “own world” and encourages them to vividly express their strong individuality.
MSRP: 2,980 yen (including tax)
Contents: device, cleaning stick, USB Type-C™ cable
USB Type-C™ is a trademark of USB implementers Forum.
The starter kit does not include an AC adapter. The AC adapter is sold separately for 980 yen (tax included).
Launch Overview
Starting on September 2, 2025 (Tuesday), the color variation “Plume Aura Starter Kit Amber Haze” will be available in limited quantities at the CLUB JT online store and at Ploom Shops nationwide.
Sales Stores
・ CLUB JT Online Shop
・ Ploom Shops nationwide (Sapporo, Ginza, Nagoya, Namba, Hiroshima, Tenjin)
・ Ploom STAND nationwide
・ Some cigarette stores
CLUB JT online store will start selling from 10:00 a.m. on September 2, 2025 (Tuesday).
*”Ploom Shop Tokyo Station Store” will close on Tuesday, September 30, 2025. We would like to thank all of our customers for their patronage and support.
<Ploom Dedicated Customer Service>
Tel: 0120-108-513
Hours: 10:00 – 21:00
Closed: December 30 – January 4
