JT sponsors “THE SMOKING LOUNGE,” an interactive pop-up store opened by and tokyo Co. for a limited time to commemorate the nationwide launch of the Ploom AURA heated cigarette device and three brands of EVO cigarette sticks for Ploom. The store is currently being held at Cat Street in Harajuku, Tokyo from July 2 (Wed.) to July 31 (Thu.), 2025.
Sponsored by
What is 'THE SMOKING LOUNGE'?Heated cigarettes can be used in the entire building! The best smoking place that concentrates music, food, and culture
The pop-up store, where visitors can smoke heated cigarettes throughout the entire building, is an unprecedented experience that brings together music, food, and culture based on the concept of “the world’s best smoking spot. The second floor will feature the pop-up store’s centerpiece, “the world’s most acoustic smoking area. The second floor will feature a “smoking area with the world’s best acoustics,” the centerpiece of the pop-up store, where visitors can try out the new Ploom AURA device and the new EVO stick while being surrounded by the realistic sound of the specially designed, superbly acoustically-enhanced space. A special experience is prepared for visitors to enjoy a “special smoke” that resonates with the music along with carefully selected food and beverages. Smoking booths for cigarettes are located on the 3rd floor.
This sponsorship of “THE SMOKING LOUNGE” is intended to convey the full appeal of “Ploom AURA This sponsorship of “THE SMOKING LOUNGE” is part of JT’s “SENSATIONAL” program, which conveys the full appeal of “Plum AURA” and delivers surprises and impressions that will leave a deep impression on your mind. We hope that everyone who enjoys smoking will experience the “exceptional and exceptional. I hope you will experience the “exceptional, exceptional, exceptional” smoke that every cigarette smoker dreams of.
THE SMOKING LOUNGECafe diner and store area with the latest popular restaurants
PIZZA SLICE, a popular pizza store representing Tokyo, where you can enjoy large slices of New York-style pizza. The first floor features a café diner area with food from “RoJean,” a popular café where you can enjoy home cooking based on a recipe directly from a grandma in Kansas, and coffee from “POOLSIDE COFFEE,” a specialty coffee shop with a highly sensitive selection and carefully brewed, high quality cups of coffee. space. A special collaboration menu only available at this pop-up store will also be offered. Visitors will also be able to try out the ” Ploom AURA ” and ” EVO ” and purchase them on the spot in the store area.
THE SMOKING LOUNGEHigh-end speakers that even acoustic experts will love The Smoking Lounge
The Smoking Lounge on the 2nd floor, where you can enjoy the best sound in the world, features speakers by Devon, a company that attracts music lovers from all over the world. Ojas and Norwegian luxury speaker brand NNNN collaborated to create the “ON Series” speakers. In this pop-up store, the largest size of these speakers, ” ON2 “, was installed for the first time in Japan. The store also offers a service that allows Ploom AURA owners and purchasers to request the music they want to listen to.
In addition, special live events featuring DJ artists and comedians are held every Friday and Saturday. Special live events are scheduled with DJ crews and artists including FULLHOUSE, which leads the music scene, and comedians such as Masanari Takano (Kishitaka) & Hyoroku, Shunsuke Ito (Oswald), Hiroshi Yamazoe (Aiseki Start), and Tetsuya Morita (Saraba Seishun no Hikari), who are well known on TV. A part of the event is now open to the public.
[“THE SMOKING LOUNGE by Ploom”] Outline
Dates: July 2 (Wed) – July 31 (Thu), 2025
Hours: 11:00 – 20:00 (Friday only 11:00 – 21:00)
Venue: 6-14-2 Jingumae, Shibuya-ku, Tokyo, Japan Cranes 6142 (Map )
Sponsor: and tokyo Inc.
Sponsor: Japan Tobacco Inc.
Official Pop-up Instagram account: @ploom_popup
＜Ploom Dedicated Customer Service＞
Phone number: 0120-108-513
Hours: 10:00 – 21:00
Closed: December 30 – January 4
