JT will pre-launch the Ploom AURA heated cigarette device and three brands of EVO cigarette sticks for Ploom at the CLUB JT online store and Ploom Shops nationwide from May 27, 2025. The products will also be sequentially released at convenience stores and some tobacco retailers nationwide from July 1, 2025.
Sponsored by
Ploom AURAEquipped with the latest heating technology 'SMART HEATFLOW'
“Ploom AURA” is designed to suppress the unpleasant taste and burnt smell by precisely controlling the heating temperature, so that the original aroma and taste of tobacco leaf can be consistently enjoyed. The “Ploom AURA” is designed to allow users to enjoy the original aroma and taste of tobacco leaves consistently. In addition, the “deep-drawing” Japanese precision technology expands the contact area of the elliptical heating cup with the stick to maximize the flavor. The “HEAT SELECT SYSTEM” also features the following four heating modes, from which you can choose your preferred smoking experience.
| Mode | Feature | Strength | Duration of use | Number of cigarettes used ( approximate ) |
|---|---|---|---|---|
| Standard |
Well-balanced as an average of all modes |
2 | Approx. 5 min. | Approx. 20 pcs. |
| Strong | Characterized by the strongest smoking and immediate satisfaction from the beginning of the smoke. | 3 | About 3 minutes | Approx. 25 puffs |
| Long | A mode that allows long, leisurely smokes, characterized by a taste that does not become boring even after long smoking. | 1 | Approx. 6 min. | Approx. 19 cigarettes |
| Eco | This mode is for those who want to enjoy a quick and satisfying experience and has the highest number of cigarettes that can be used per full charge. | 2 | Approx. 3 min. | Approx. 27 sticks |
Charging time and number of sticks used may increase or decrease depending on battery deterioration and environmental temperature.
Heating mode must be set via Bluetooth® connection via a dedicated application or Connect Browser.
Ploom AURAHigh-quality style that stimulates an adult's sense of beauty
“Ploom AURA” pursues an ergonomic design that fits comfortably in the hand, with delicate, organic curves and a slim form. The delicate organic curves and slim form of the Ploom AURA combine beauty and practicality. The four high-quality, sophisticated color variations are sure to appeal to the sensibilities of adults and add a touch of color to their daily lives. In addition, the combination of 10 different front panels allows for a total of 40 different customization options, allowing users to enjoy their own unique style.
![[ Ploom AURA ] Jet Black 1](https://otokomaeken.com/wp-content/uploads/2025/05/645c43af344ec434184b53f9d837367d.png)
![[ Ploom AURA ] Navy Blue 1](https://otokomaeken.com/wp-content/uploads/2025/05/82e7b1b15544df4796416882a57518f7.png)
![[ Ploom AURA ] Luna Silver 1](https://otokomaeken.com/wp-content/uploads/2025/05/d34bbc6a3e34ed949ecc7b97d86cb7f7.png)
![[ Ploom AURA ] Rose Gold 1](https://otokomaeken.com/wp-content/uploads/2025/05/50dc772e09c00503243072ed6e5ec508.png)
![[ Ploom AURA ] Rose Gold 2](https://otokomaeken.com/wp-content/uploads/2025/05/dda9b363dbaa405ae2e541687ad94ddd.png)
![[ Ploom AURA ] Jet Black 1](https://otokomaeken.com/wp-content/uploads/2025/05/645c43af344ec434184b53f9d837367d-750x750.png)
![[ Ploom AURA ] Navy Blue 1](https://otokomaeken.com/wp-content/uploads/2025/05/82e7b1b15544df4796416882a57518f7-750x750.png)
![[ Ploom AURA ] Luna Silver 1](https://otokomaeken.com/wp-content/uploads/2025/05/d34bbc6a3e34ed949ecc7b97d86cb7f7-750x750.png)
![[ Ploom AURA ] Rose Gold 1](https://otokomaeken.com/wp-content/uploads/2025/05/50dc772e09c00503243072ed6e5ec508-750x750.png)
![[ Ploom AURA ] Rose Gold 2](https://otokomaeken.com/wp-content/uploads/2025/05/dda9b363dbaa405ae2e541687ad94ddd-750x750.png)
Ploom AURAA daily smoke Ploom AURA
Ploom AURA is thoroughly designed for ease of use to make your daily smoke more comfortable. Its minimalist design with no buttons or screens allows for smooth use with simple operation: just open the slide cover and insert the stick. In addition, no ash or smoke is generated by combustion, and the stick is equipped with a clean seal to prevent leaf spillage. The stick is clean and comfortable to smoke. Furthermore, the device can be used for up to approximately 27 sticks*1 on a full charge, and up to 3 sticks*2 can be enjoyed consecutively, making it a reliable spec for daily use.
![[ Ploom AURA ] Fabric back cover](https://otokomaeken.com/wp-content/uploads/2025/05/907dfe6adf3cb51cc667146d4268bf45-scaled.jpg)
![[ Ploom AURA ] Front panel](https://otokomaeken.com/wp-content/uploads/2025/05/884ed3c3ed821cd357addc34971eaae3-scaled.jpg)
![[ Ploom AURA ] Fabric back cover](https://otokomaeken.com/wp-content/uploads/2025/05/907dfe6adf3cb51cc667146d4268bf45-750x500.jpg)
![[ Ploom AURA ] Front panel](https://otokomaeken.com/wp-content/uploads/2025/05/884ed3c3ed821cd357addc34971eaae3-750x500.jpg)
*1 When using Eco mode. Standard mode can be used for approx. 20 pieces. Charging time and the number of strokes may increase or decrease depending on battery deterioration and ambient temperature.
* 2 The number of used batteries may increase or decrease depending on battery degradation and ambient temperature.
JT's first ever premium brand exclusively for heated cigarettes
EVO” is JT’s premium brand exclusively for heated tobacco cigarettes, and is a product that has been created without any compromise in terms of materials, taste, or design. EVO uses the finest quality tobacco leaves carefully selected from more than 30 countries around the world to create a delicate yet powerful aroma that spreads with every puff. The newly adopted high-density blend, in synergy with the ” SMART HEATFLOW ” technology, brings out the full flavor of each and every tobacco leaf chop to the very end.
The taste of the blend is created by selecting from more than 1,000 prototypes after more than 100,000 tastings. The experienced blender’s skills ensure a deeply satisfying and blissful inhale. In addition, the high-quality packaging, designed in Switzerland, creates a sense of exuberance from the moment you hold it in your hand. The stick is made of carefully selected materials, including tobacco leaf, filter, and paper, optimized for ” Plum AURA,” and meticulously designed to provide a pleasant sensation with every sip.
![[ EVO ] (ALL)](https://otokomaeken.com/wp-content/uploads/2025/05/e36323ad51111d982703a10afa471ec1-scaled.jpg)
![[ EVO ] DEEP REGULAR](https://otokomaeken.com/wp-content/uploads/2025/05/993083a26e6ad7f6b0dab125b1ef60ba-scaled.jpg)
![[ EVO ] COLD MENTHOL](https://otokomaeken.com/wp-content/uploads/2025/05/2a43660acfc0139ecc06e97877a1798c-scaled.jpg)
![[ EVO ] BERRY CRYSTAL](https://otokomaeken.com/wp-content/uploads/2025/05/39b029d78dd2c6f8642fce5df618546d-scaled.jpg)
![[ EVO ] (ALL)](https://otokomaeken.com/wp-content/uploads/2025/05/e36323ad51111d982703a10afa471ec1-750x500.jpg)
![[ EVO ] DEEP REGULAR](https://otokomaeken.com/wp-content/uploads/2025/05/993083a26e6ad7f6b0dab125b1ef60ba-721x1200.jpg)
![[ EVO ] COLD MENTHOL](https://otokomaeken.com/wp-content/uploads/2025/05/2a43660acfc0139ecc06e97877a1798c-721x1200.jpg)
![[ EVO ] BERRY CRYSTAL](https://otokomaeken.com/wp-content/uploads/2025/05/39b029d78dd2c6f8642fce5df618546d-721x1200.jpg)
Programs and commemorative coupons issued to celebrate the launch of
SENSATIONAL” program to herald the launch of “Ploom AURA
The “SENSATIONAL” program will include the largest gift campaign in Ploom’s history, collaborations with great artists, event experiences, and more, in order to convey the full appeal of “Ploom AURA. Details will be released on the official website at 10:30 a.m. on May 27, 2025.
Ploom CLUB” and “CLUB JT” Renewal Commemorative Coupon
The “Ploom X CLUB,” a web service based on the concept of the “Ploom” brand worldview, has been relaunched as the “Ploom CLUB” with the same membership status, etc., as the CLUB JT. In addition, to commemorate this renewal, a 1,500 yen discount coupon will be distributed from May 27, 2025 to June 30, 2025 for DIAMOND/PLATINUM some GOLD and SILVER status members. Eligible products are Ploom with devices, accessories and brand goods including “Plume Aura Starter Kit” *1,501 yen (tax included) or more. Tenjin store).
For more information about ” Ploom CLUB “, please visit the website ( https://www.clubjt.jp/brand-site/ploom/ ).
Points required to apply for campaigns in “Ploom CLUB” can be shared with points in “CLUB JT”.
To use the discount coupon, you need to issue a coupon on the various pages of the CLUB JT / Ploom CLUB website.
The coupons can be used from May 27, 2025 to June 30, 2026.
[ Release Date / Sales Stores
May 27, 2025
・CLUB JT online store: [ AURA ], [ EVO ]
・ Ploom Shop nationwide (Sapporo, Ginza, Tokyo Station, Nagoya, Namba, Hiroshima, Tenjin)
・ Ploom STAND nationwide
・ Some cigarette stores
July 1, 2025
・Convenience stores nationwide
・Some tobacco retailers, etc.
* CLUB JT Online Shop will start sales at 10:30 a.m. on May 27.
Ploom Shop Sapporo, Tokyo Station, Nagoya, Namba, Hiroshima and Tenjin stores will start sales at 11:00 on May 27, and Ploom Shop Ginza store will start sales at 15:00 on the same day.
The Ploom Aura Starter Kit will be available in Jet Black, Rose Gold, Navy Blue, and Lunar Silver from May 27 at the CLUB JT online store, Ploom Shops nationwide, Ploom STAND, and some tobacco retailers, and from July 1 Jet Black and Rose Gold will be available at convenience stores and some tobacco retailers nationwide from July 1.
