Limited G-Shock sold out immediately, Zeebra and Rueed performed live? Sneak into the big event held by the barbershop!

MR.BROTHERS CUT CLUB, celebrating its 10th anniversary, held a big event on Friday, April 25, 2025 in Dogenzaka, Shibuya to commemorate its anniversary year. The OTOKOMAE editorial department went undercover to report on the event, which featured a special collaboration with G-SHOCK, performances by rappers and DJs, and comments from performers who have ties to MR.

'MR. BROTHERS CUT CLUB 10th Anniversary Party' Report 1Performances by a lineup of gorgeous artists at three venues in Dogenzaka, Shibuya

In the heart of Japan’s music culture, Shibuya MR. BROTHERS CUT CLUB’s 10th anniversary event was held at Spotify O-EAST, duo MUSIC EXCHANGE, and Azumaya located in Dogenzaka, the heart of Japan’s music culture. The party started with a mix of hip-hop and reggae artists including MASTER BRIDGE SOUND and DJ HOKUTO.

By the time the floor was full, big names such as ZEEBRA, ANARCHY, DJ MURO, and OZworld appeared on stage, and the excitement was at its peak. The event featured performances by 16 live acts and 25 DJs, including hip-hop, R&B, reggae, rock, and more. This is the first time in the world that a barbershop event of this magnitude has been held.

1 34

2 34

3 34

4 34

5 34

6 34

7 34

8 34

9 34

10 34

11 34

12 34

13 34

14 34

15 34

16 34

17 34

18 34

19 34

20 34

21 34

22 34

23 34

24 34

25 34

26 34

27 34

28 34

29 34

30 34

31 34

32 34

33 34

34 34

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

At the event, each artist offered their congratulations to MR. BROTHERS CUT CLUB on its 10th anniversary. Mr. RUEED of Reggae Dee Jay, who was kind enough to set aside time for an interview with us in the midst of an overcrowded schedule that was going on by the minute, made the following comment: “I’m very happy to be here…

RUEED

I don’t think you can ever set up a good restaurant in a prime location in Tokyo or Osaka and keep it going for 10 years with a half-hearted attitude. I also really respect the fact that they are not just barbershop style like this event, but are also transmitting HIP HOP and reggae culture. I hope that you will keep plugging away at this.

1 3

2 3

3 3

• 
• 
• 

We also asked him about his hair and fashion style. He is influenced by reggae artists from the early dancehall period of the 80s, such as Super Cat*1, and often incorporates dress items such as suits, hats, and slacks into his own style. He often incorporates dress items such as suits, hats, and slacks into his own style. He performed in an all-black slacks style at this event as well.

DJ CHARI has been shaving his head since he was 15 years old, and when he is in Tokyo, he goes to MR.BROTHERS CUT CLUB’s Harajuku 2nd store or KADSURAYA TOKYO for a haircut once a week. He also left a comment about the appeal of MR.

DJ CHARI

Sometimes I cut my hair at a hair salon because I just can’t fit it into my schedule, but even with the same shaved head, MR. BROTHERS CUT CLUB has a totally different skin-fade finish and cool lines. MR. BROTHERS CUT CLUB gives me hip-hop style barber hair that looks great even without a detailed order, and I hope to continue working with them.

Unveiling the 10th Anniversary Collaboration Watch with G-SHOCK

At a special booth at the event, G-SHOCK’s 10th anniversary Collaboration watches were sold in advance. The 300 watches sold out in the blink of an eye. This watch is the first item in a project that invites Mr. Motoshi “Poggy” Ogi, a fashion curator with ties to MR. The first item in the project, which will be the 10th collaboration with various brands. The first item in the project, which will be the 10th in the series, will be a watch that will be worn by artists who will perform with the watch.

1 5

2 5

3 5

4 5

5 5

• 
• 
• 
• 
• 

The collaboration watch is based on G-SHOCK’s standard 5600 series. The watch features a pinstriping design by artist KAZ (BASTARDS), who is a close friend of MR.

no name

The pinstripes on the collaborative G-Shock are inspired by the car culture of the 50s, when cars were pinstriped. American culture of the 1950s. We try to focus on this and include elements of American heritage in all of our collaborations.

At Mr. Poggy’s suggestion, the packaging is identical to the design of MR.BROTHERS’ hair product brand BROSH’s gel, with a graphic sampling a 50’s car wheel and the words “SUPER HARD & TOUGH” and “G-SHOCK,” which are common elements of gel and G-SHOCK, inside. The message “SUPER HARD & TOUGH” is written in the graphic, which was sampled from a 50’s car wheel, and is a common theme between the gel and G-SHOCK.

When the LED backlight is turned on, the “Brothers Haircut Club” motif that symbolizes MR. A special “MR. BROTHERS 10TH ANNIVERSARY” graphic is engraved on the back of the watch.

1 2

2 2

• 
• 

“MR.BROTHERS CUT CLUB x G-SHOCK DW-5600X” is available at all MR. BROTHERS CUT CLUB stores and the Kuzuya online store. Online sales have already sold out as of May 12 (Mon.), and in-store sales will begin on May 14 (Wed.) in limited quantities. The price is 16,500 yen (tax included). Also, check out the official video, which is designed with the car in mind, which is the design theme of this collaborative watch!

View this post on Instagram

A post shared by MR.BROTHERS CUT CLUB (@mr.brothers_cutclub)