LONGINES, a Swiss watch brand with a history spanning more than 190 years, has unveiled the “Longines Master Collection Chrono Monopush” as the latest addition to its “Longines Master Collection.” Carrying on its tradition as a pioneer in chronographs dating back to the early 20th century, the brand has elevated classic functional beauty to a new level of modern elegance.”Longines Master Collection Chrono Monopush.” Also making their debut are the “Longines Master Collection Chrono Moonphase,” which reflects the brand’s heritage dating back to the early 20th century, and new three-hand models from the “Longines Master Collection” featuring ice blue and frosted blue finishes.
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The ‘Longines Master Collection,’ completely revamped in June 2026Carrying on the brand’s heritage with Arabic numerals, while updating the case structure, recessed bezel, and barleycorn-patterned dial
Completely redesigned in June 2026, the “Longines Master Collection” is “The Longines Watch,” embodying the very essence of Longines’ watchmaking. Each timepiece adds a touch of sophistication to the wearer’s style while possessing a timeless charm that will become a legacy for the future.Combining exceptional technical expertise with timeless elegance, the “Longines Master Collection” is an icon that embodies Longines’ history and tradition of watchmaking. Conceived as the embodiment of the brand’s heritage, the collection carries forward numerous design codes that tell its story.One such element is the distinctive Arabic numerals, inspired by the “Longines Weems Second-Setting Watch” introduced in 1928, which not only provide historical continuity to the collection but also give it a unique visual identity.
Beloved since its launch in 2005 for its refined complications and timeless design, the “Longines Master Collection” has opened a new chapter with its complete redesign in 2026, successfully balancing tradition and evolution.The adoption of a new case structure, a recessed bezel, and a redesigned barleycorn-patterned dial was realized under a clear vision of pursuing a more open, light, and three-dimensional aesthetic.Rather than straying from its roots, this renewal represents an evolution that further refines and modernizes the collection’s defining elements—such as its dial-centric design, harmonious proportions, and the balance between functionality and clean beauty.
”The 'Longines Master Collection Chrono Monopusher'”A timepiece that embodies the tradition of monopusher chronograph development and the operability cultivated to this day
The “Longines Master Collection Chrono Monopush” debuted as the first monopush chronograph in the “Longines Master Collection.”Featuring a frosted blue or silver opaline dial with a barleycorn finish and a pulsometer scale on the outer ring, it incorporates a monopusher mechanism that allows the chronograph’s start, stop, and reset functions to be operated via a single pusher integrated into the crown.It combines advanced technical expertise, honed through a tradition as a pioneer in chronographs, with refined operability.
The inspiration behind the ‘Longines Master Collection Chrono Monopush’”A tribute to Longines’ achievement in developing the world’s first compact chronograph movement, which became an indispensable part of aviation history
The inspiration for the “Longines Master Collection Chrono Monopush” lies in a significant chapter of Longines’ history.In 1911, at a time when most chronographs utilized large movements designed for pocket watches, Longines introduced one of the first single-pusher chronographs specifically designed for wristwatches. This marked a significant innovation in the history of watchmaking.Furthermore, in 1913, Longines introduced Caliber 13.33Z, which built upon that concept. Known as the world’s first compact chronograph movement, it earned high acclaim for its exceptional accuracy and reliability, leading to the development of multiple variations.These early wristwatch chronographs were favored by aviation pioneers such as Amelia Earhart and Richard Byrd, allowing Longines to establish itself as a key player in aviation history while also playing a significant role in the history of exploration and technological innovation.This journey speaks to Longines’ unwavering commitment to precision, reliability, and the pioneering spirit. The “Longines Master Collection Chrono Monopush” carries on this legacy while blending historical authenticity with modern technology.
Details of the ‘Longines Master Collection Chrono Monopush’”A 41mm model featuring a Burley Corn-finished dial and a pulse meter once used in medical settings
At the heart of the “Longines Master Collection Chrono Monopush” is the column-wheel Caliber L799.5, a Longines-exclusive hand-wound mechanical movement. A silicon balance spring and a power reserve of approximately 68 hours ensure high precision and reliability.The chronograph display consists of a central 60-second counter hand and a 30-minute counter at the 3 o’clock position, enabling excellent readability and efficient timekeeping. The intricate workings of the movement can be admired through the sapphire crystal see-through case back, and the watch is water-resistant to 3 atmospheres.
The dial, featuring a meticulous Barleycorn finish, offers distinct charms in both silver opaline and frosted blue.The snail-finished subdials and the sandblasted outer ring create a subtle contrast, while the hands—matched in color to the applied Arabic numerals in rhodium or 5N rose gold—accentuate the watch’s elegant appearance.The pulse meter located on the outer edge of the dial allows the wearer to measure their heart rate by counting a set number of pulses (typically 30) and reading the corresponding mark.Before the widespread use of electronic heart rate monitors, doctors and nurses used chronographs to measure pulse rates. The pulse meter is a detail that has been passed down not only for its practicality but also as a reminder of the history of the medical field and the tradition of vintage chronographs. By incorporating this feature, the watch offers a sophisticated approach to timekeeping and embodies functional beauty.The 41mm-diameter case features a round stainless steel design with a concave bezel that creates harmonious proportions and an elegant appearance. A sapphire crystal with multi-layer anti-reflective coating on both sides ensures excellent readability.
The strap is crafted from leather in anthracite or brown with an Oxford finish.Equipped with a triple-safety folding clasp with a push-piece opening system and a micro-adjustment mechanism, it ensures a comfortable fit while further enhancing the timepiece’s elegant appearance.
”Longines Master Collection Chrono Moon Phase””A timepiece that carries on the tradition of the 1911 chronograph pocket watch with calendar and moon phase functions
The new “Longines Master Collection” also introduces the “Longines Master Collection Chrono Moon Phase,” featuring the “moon phase display”—one of the complications that symbolizes the brand’s elegance.The combination of a chronograph, calendar, and moon phase has long embodied Longines’ watchmaking tradition. Its roots date back to the early 20th century.At that time, Longines was producing chronograph pocket watches equipped with calendar and moon phase mechanisms; a quarter-repeater chronograph pocket watch from 1911, featuring a full calendar and moon phase, is currently housed in the “Longines Museum” in Saint-Imier, Switzerland.Characterized by their balanced dial layout and excellent legibility, these timepieces have long been highly regarded as symbols of traditional Swiss watchmaking.The new “Longines Master Collection Chrono Moonphase” carries on this rich tradition while incorporating modern mechanical watchmaking technology. It achieves a high level of balance between functionality and refined beauty, adding an elegant presence to the wrist.
1911 Quarter-Repeter Chronograph Pocket Watch
Details of the ‘Longines Master Collection Chrono Moon Phase’”A highly legible model featuring a crescent-shaped pointer for the date and a counter integrated with the moon phase display
The “Longines Master Collection Chrono Moonphase” features a 41mm round stainless steel case and is powered by the Longines-exclusive automatic mechanical movement, the column-wheel Caliber L687.5.It features a silicon balance spring and offers a power reserve of approximately 66 hours.The various displays on the dial are meticulously arranged to ensure excellent readability and a harmonious layout. In addition to the hour and minute hands, the 9 o’clock position features a small seconds sub-dial and a 24-hour indicator, while the date is displayed on the outer ring via a central crescent-shaped pointer hand.Furthermore, in addition to the central chronograph seconds hand, a 30-minute counter with day-of-the-week and month indicators is positioned at the 12 o’clock position, while a 12-hour counter integrated with the moon phase display is located at the 6 o’clock position.The case features a sapphire crystal with a double-sided, multi-layer anti-reflective coating, and the crown is engraved with Longines’ iconic winged hourglass emblem. The intricate workings of the movement can be admired through the sapphire crystal see-through case back, and the watch is water-resistant to 3 atmospheres.The silver dial features a revamped barleycorn pattern, creating a sense of depth and subtle nuances of light.The snail-finished sub-dials and sandblasted outer ring create a rich texture, while the blue applied Arabic numerals and blue-steel hands highlight the watch’s refined balance and excellent legibility.
The lineup includes both a stainless steel bracelet and a blue leather strap. The watch features a triple-safety folding clasp with a push-piece opening system and a micro-adjustment mechanism, ensuring a comfortable fit while further enhancing the timepiece’s elegant appeal.
New additions to the ‘Longines Master Collection’ three-hand models30mm and 34mm frosted blue dial models and two-tone bracelet models, as well as 39mm and 41mm light blue dial models
The 30mm and 34mm frosted blue dial models, the two-tone bracelet model, and the 39mm and 41mm light blue dial models have been added to the three-hand models at the core of the completely revamped “Longines Master Collection.”Adopting the collection’s signature design codes and maintaining a consistent identity, the collection offers a variety of styles to suit diverse tastes and lifestyles. The new case design, featuring a concave bezel, creates a more fluid and contemporary silhouette while ensuring a comfortable fit.At the heart of the design is the intricate barleycorn-patterned dial, which creates depth and subtle shifts in light, revealing different expressions with every movement of the wrist.
Features and Details of the ‘Longines Master Collection’ Three-Hand Models39mm and 41mm models featuring a full barley-corn pattern, and 30mm and 34mm models set with diamonds
A common detail across all “Longines Master Collection” three-hand models is the sapphire crystal see-through case back, which allows the wearer to admire the Longines-exclusive automatic movements, Calibers L592.5 and L888.5.The meticulously finished movements—featuring a rotor that matches the bezel color of the two-tone models—embody Longines’ aesthetic sensibility and craftsmanship down to the finest details.The 39mm and 41mm models feature a new light blue color, as well as silver and deep blue dials, all adorned with a barleycorn pattern across the entire surface. Applied Arabic numerals ensure high legibility, while blue-steel or rhodium-colored hands create a balanced and refined display.Furthermore, the removal of the dial flange creates a more open and harmonious design, enhancing legibility while highlighting the intricate pattern on the dial.The applied winged hourglass logo, the newly designed crown, and the further-refined case finish complete its sophisticated appearance.
Key features of the 30mm and 34mm models include a design where the barleycorn pattern either borders the outer edge of the dial or extends across the entire surface.The new models—including those with a sunray dial in Frosted Blue and those featuring a white mother-of-pearl dial—are adorned with diamond hour markers set in round chatons, creating a contrast between elegant sparkle and the refined texture of the materials.
In addition, the stainless steel bracelet and leather strap have been redesigned. The bracelet lineup now includes an elegant two-tone design that allows you to enjoy the contrast created by different materials. Redesigned with shorter links and a clasp featuring a micro-adjustment mechanism, it offers an exceptional wearing experience.The high-quality leather strap, which highlights the natural beauty of the grain, features matching-color stitching and a folding clasp with a micro-adjustment mechanism.
A Campaign Featuring Longines’ Ambassadors of Elegance‘Home of Elegance’ Brings Together Jennifer Lawrence, Henry Cavill, and Others
The new “Longines Master Collection” is being launched through the brand’s “Home of Elegance” campaign. Longines Ambassadors of Elegance, including Jennifer Lawrence and Henry Cavill, have come together for the first time.Alongside the new collection, the campaign portrays a worldview imbued with the shared values of sophistication, harmony, and individuality. Going beyond simply carrying on a legacy, it expresses these values in a contemporary way, presenting Longines’ elegance in a new form as timepieces that are rooted in tradition yet tailored to modern lifestyles.From three-hand models to moon phase chronographs and single-pusher chronographs, the collection offers a diverse range of sizes and complications. This campaign demonstrates the brand’s commitment to meeting the needs for comfort, versatility, and precision while faithfully preserving its essential elegance.
