LACOSTE, a French fashion and sports brand known for its crocodile logo, announced the appointment of Yuto Isomura as its first eyewear brand ambassador in Japan, unveiling a campaign visual featuring him wearing four types of eyewear and two types of movies.
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Yuto Isomura wears four types of eyewear, including glasses with impressive clear frames and sunglasses that match sporty styles.
Lacoste continues to express its timeless French elegance that fuses sports and fashion. In this campaign visual, Mr. Isomura wears combination frames and sunglasses made of high-quality titanium and plastic materials. The visuals will be displayed at Lacoste eyewear stores and department stores nationwide, and an advertising campaign will also be launched.
Yuto Isomura, upon assuming the role of ambassador, said, “I am very honored to become Lacoste Eyewear’s first ambassador in Japan. Sunglasses and eyeglasses are indispensable fashion items that I wear every day to lift my spirits. Lacoste has a sporty image, but there are also many items that have a mode or street feel to them, and I enjoy wearing them. Lacoste eyewear is lightweight, follows the face line, and is non-stressful. I also want to buy eyewear with colored lenses. commented Mr. Isomura. The glasses and sunglasses worn by Mr. Isomura will be available at Lacoste eyewear stores nationwide from mid-October.
L2517LB Col.749
The L2517LB is a combination of high quality titanium and plastic in a crisp clear color frame.
L2943LB Col.275
Standard shape eyeglasses with stripes and alligator accents. Two-tone design with crystal khaki front and dark-colored sides.
L6020SLB Col.201
Sunglasses with green brand logo and heavy side design with impact. Matches with sporty outfits.
L262SLB Col.424
This model combines a sophisticated metal design with blue-colored lenses. These sunglasses will look great in the sunlight of the coming fall and winter seasons.
