New Balance ” 90/60 ” A popular new model in town. What is its appeal?

New Balance has released a number of masterpiece sneakers suitable for fashion use as well as running shoes for athletes. The recent popularity of New Balance is especially remarkable, and the number of men and women wearing them in the city center seems to be increasing rapidly. This time, we will introduce the new model “90/60,” which was released in 2022 and has an appeal that sets it apart from the standard model.

History of New Balance

New Balance” is a long-established sneaker brand with a history of more than 100 years, which started in 1906 in Boston, U.S.A., as a manufacturer of orthopedic shoes. In the 1960s, the company entered the running shoe industry, taking advantage of its expertise. In the 1960s, the company used its expertise to enter the running shoe industry and introduced the “Instep Lacing,” an original shoe concept that held the heel and instep in place while allowing for a greater range of motion in the toes, gaining tremendous support from runners. Subsequently, the company expanded its recognition as a fashion item by developing items made of carefully selected materials and designs. By combining the expertise in footwear and design that only a manufacturer of orthopedic shoes can offer, the company has succeeded in creating shoes that are clad in functional beauty. Today, the brand reigns as the sneaker of choice not only for athletes, but also for fashion-conscious men and women of all ages.

TSURUYA

Attention-grabbing! New Balance “90/60” combines modern design and tradition

The “90/60 (Ninety-Sixty)” from New Balance is a new model released in 2022. This hybrid model is a mix of New Balance’s very popular “900 series” and the “860” from the early 2000s, and features a modern look that evokes a new stage in New Balance’s history.

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Editorial GENTLEMAN SURFER

Although this new item is not yet that well known compared to other standard items, the number of wearers is increasing, especially in fashion cities in Japan and abroad. Since it is not positioned as a standard model at the moment, we recommend this model especially for those who are highly fashion-conscious and proactive in adopting trendy items. We feel that they are seen quite frequently in the Harajuku and Shibuya areas where our editorial office is located.