Step Up Your Style Game with New Balance’s Iconic ‘990’ Sneakers: Celebrating 40 Years of Unparalleled Comfort

The “990” is the absolute classic model of New Balance, which celebrates its 40th anniversary in 2022. This name, which at first glance one might not understand what it stands for, has a strong meaning.

New Balance’s 990 name was a score description of its unparalleled comfort!

The first model of the New Balance “990” was released 40 years ago in 1982 as a running shoe. The name of the model, which seems half-baked, means “On a scale of 1000 this shoe is a 990 (achieved 990 points out of 1000). In other words, the name “990” stands for the number of points. The 990 series has since been repeatedly updated as the brand’s heritage, and has been loved for 13 generations: 990, 995, 996, 997, 998, 999, 990v2, 991, 992, 993, 990v3, 990v4, 990v5. This year marks the 40th anniversary of the company, and the long-awaited 990v6, created by TEDDY SANTIS, founder of New York-based brand Aimé Leon Dore and New Balance’s first creative director, is scheduled to be released.

Find the New Balance “990

This year is the anniversary year, and popular collaborations such as JJJound have already attracted a great deal of attention, and past models such as the v3 have been reissued in-line, showing active movement. Since there is a very high possibility that these sneakers will be the “face of the year,” we should keep an eye on the models that may be difficult to obtain and follow the trends as early as possible.
(Image: JJJound collaboration v4, price quoted is premium price)

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