The 990 series is absolutely one of the most popular New Balance shoes. The “990v3,” released in 2012, is a classic that still has many fans today for its “timeless and complete design” that combines both a retro and modern feel. In this issue, we focus on the 990v3!
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New Balance’s history began with the development of orthopedic shoes
New balance” was originally founded in 1906 as a manufacturer of orthopedic shoes to cure various problems related to walking, such as flat feet. The name “new balance” was derived from the founder’s wish to ” bring a sense of ‘new balance’ to those who wear them. In 1988, New Balance developed sneakers with leather uppers, which became the first of its kind in the sporting world. In 1988, the company developed sneakers with leather uppers, attracting attention not only in the sports field, but also in the fashion category. Recently, the brand has been leading the sneaker trend with the appointment of Teddy Santis, the founder of ” Aimé Leon Dore,” as the brand’s first creative director in 2022.
What is New Balance’s unmistakable masterpiece, the ” 990 ” series?
The “990” series sneakers are one of the most popular items offered by New Balance. The name “990” comes from an advertisement at the time of its release, which claimed that it scored “990 out of 1000 points. →991 →992 →993 →990v3 →990v4 →990v5, and in 2022, the long-awaited latest “990v6” by Teddy was released. All of these are made in the USA for the pinnacle of the line , and the 990 series is so much a part of the brand’s commitment that it could not be released without the approval of James S. Davis, chairman of New Balance, Inc. in its home country. This story alone would explain why the 990 series sells out immediately after each new release, even if the price is a bit high.
(The image shows the latest “990v6.”)
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The “990v3” is one of the most popular models in the series.
Among the many evolutions of the 990 series, we spotlight the “990v3,” which celebrated its 30th anniversary. The 990v3 is one of the most popular models in the 990 series, with some colors selling on the resale market at pre-sale prices and a very popular collaboration model with “JJJJound” that has been the subject of fierce competition in the lottery every time a lottery is held. The 990 is a highly functional model that is significantly lighter than previous models and is equipped with a high-technology sole, and OTOKOMAE editorial staff members who have actually worn them say that they are “definitely less tiring than other sneakers, even when walking around outside all day. Furthermore, the retro running style look is combined with a sophisticated, modern silhouette and use of materials, making them popular for their design that will never grow old no matter what time of year you wear them.
