New balance” is a well-known and popular brand of sneakers, and with the 90’s revival, the retro design and classic atmosphere of New balance’s sneakers have been highly appreciated in recent years by highly sensitive people. This time, we focus on the “703,” a model with an outdoor-like design that is different from the standard model, and thoroughly explain its appeal!
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new balance” gains momentum with the appointment of Teddy Santis as creative director
New balance,” which boasts popularity around the world, has become an indispensable presence on the streets with the appointment of Teddy Santis, founder of Aimé Leon Dore, as the brand’s first creative director in 2022. With a classic retro design that can be worn with everything from casual to clean, and high-function details that do not put a burden on the feet, these items have gained support from men and women of all ages and in a wide range of scenes. New Balance’s outstanding functionality is also highly reliable due to its origins as a manufacturer of orthopedic shoes to correct flat feet. By incorporating specialized know-how into their shoes, they maintain the natural shape of the foot and support a light gait. The brand name “new balance” means “to bring a new sense of balance to the wearer,” and the brand truly embodies this meaning.
New balance ” 703 “, a modern trekking shoe that fits in with the trend
New Balance has many models in its lineup. Many people are familiar with the 990 series and 574, which are standard models, but there are also many other minor models in the lineup. The “703” introduced here is one such model, a legendary sneaker that made its debut in the 2000s as a trail running shoe that could be worn on mountain trails, gravel roads, and other places with poor footing, and was favored by many trekking enthusiasts. Twenty years later, in 2020, it was reissued as a long-awaited lifestyle model with a renewed design that is easier to use in town. With a modern silhouette that has just the right volume and functionality of a trail running shoe, it has gained popularity as a highly fashionable sneaker that is easy to use on a daily basis as well as in the outdoors.
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8 Features of New Balance “703
Features of the New Balance 703 (1) “Adopts lug soles for comfortable walking even on rough terrain.
The 703, which made its debut as a trail running shoe, has been reissued as a lifestyle model, but still offers a high level of functionality. The lug sole has a high grip that is useful when running on rough terrain, and the outsole has deep grooves with firm unevenness to firmly grip the surface of the road. The midsole is “all terrain,” which gives the sneaker a thicker, more modern look, and the retro atmosphere with elements of the 90s is also irresistible.
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Features of the New Balance 703 (2) “Layered upper for a modern feel
The upper is layered with mesh material that creates a sporty impression and tough artificial leather. The mesh material used for the toe, sides, and heel improves breathability and comfort. The use of different materials for each part and the abundant use of stitches create depth and a stylish atmosphere even in the same color. The design in 2000 was a pop retro color with accent colors, but the reissue features modern, urban colors. It is a great point that they are easier to use in everyday life and can be easily matched with a calm men’s coordinate.
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New Balance 703’s feature (3): “A smart size that can also be worn beautifully.
The voluminous midsole gives the 703 an outdoorsy feel, but the reissued model is narrower in width than most sneakers for a sleeker look. This is a good detail that gives them a stylish look with just the right amount of volume.
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Feature of New Balance 703 (4): “Guard on the toe, which is prone to wear and tear.
The toes, which are prone to wear and tear as the wearer wears them, are equipped with a durable guard that is resistant to friction. This is a detail that is hard to worry about deterioration even after heavy use, and is also suitable for hard situations such as outdoor activities, which is a nod to their trekking origins.
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Feature 5: “The brand name and model name are highlighted with a small logo.
The “N logo” that is an indispensable part of New Balance shoes is also still present. The N logo is also placed on the heel, giving the back of the shoe a New Balance look as well. Both shoes are designed with a smaller size “Chibi N,” so they are not too casual and can be worn by adult men without any resistance. The “703” font is subtly placed on the side of the heel in a stylish font. On the tongue, the “703” logo is added to the stylish design with the “new balance” logo placed vertically. Despite the minimalist design, the 703 model is recognizable as a New Balance 703 model.
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Feature of New Balance 703 (6): “Shoe laces reminiscent of treerunning shoes.
The 703 is a smartly designed sneaker, but it also retains details that remind us of the outdoor scene in the 1990s. The laces are finished with a cross-type patterned lacing that is typical of trekking shoes, which instantly enhances the outdoorsy feel of the shoe. Another reason for their popularity is that the laces are thin and don’t give the impression of being wild.
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Feature of New Balance 703 (7): “The soft lining provides good foot comfort.
New Balance has always been known for its comfortable shoes, and the 703’s soft, fluffy lining, which is characteristic of treerun shoes, makes it difficult to feel tight, even though the width is narrow. The thicker shoe tongue also prevents shoe soreness, which is a nice feature.
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Feature #8: “Reasonably priced and easy to buy.
New Balance has three types by country of manufacture: Made In USA, Made In UK, and Made In Asia. In general, shoes made in the USA and UK are more expensive, while shoes made in Asia are more affordable. 703 is made in Asia and can be purchased for about 10,000 yen at regular prices. Since the 703 is made in Asia, it can be said to be a cosmetically pleasing pair of shoes, as they are well made in any country of production.
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