On February 26 (Sat), SNS will release the new “SNS x New Balance 991,” a reproduction of the collaborative model with new balance released in 2005. SNS CAFÉ TOKYO will also offer a special menu to commemorate the release.
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Paying homage to our first collaboration, the 577, the iconic 991 is now available in iconic colors!
The first collaborative model between SNS and New Balance, from Stockholm, is the 577 from the ” Round 1 ” collection, which was released in 2005. At the time, SNS founders Eric Fergalind and Peter Jonsson visited the New Balance factory in Flimby, England, and the first collaboration was realized in just 10 minutes. The sneakers, limited to 96 pairs in each color, sold out as soon as they were released. This new collaboration commemorates the 40th anniversary of the Flimby factory and reproduces the iconic coloring of the 577 in the popular 991 series. Eric designed two colorways of the sneaker in yellow-blue-white and Peter in dark navy-white-gray, both finished in the 577’s colorway.
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This SNS exclusive Flimby 991 model features premium leather and pigskin suede overlays. The midsole features ABZORB, a shock-absorbing and resilient cushioning material.
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To celebrate the collaboration, SNS also released a campaign video titled ” Things to do in Flimby in 10 minutes. The video uniquely introduces the history and activities of the town, which has various attractions in addition to producing the iconic New Balance sneakers.
In addition, SNS CAFÉ TOKYO will offer a special menu celebrating the launch of the collaborative sneakers for two days only on February 26 (Sat) and 27 (Sun). The limited menu features a special dish of fish & chips, a typical British dish, served with the restaurant’s original herbed butter mayonnaise and samurai sauce.
SNS x New Balance 991 ] Detail Information
Release date: Saturday, February 26, 2022
Sales outlet: SNS TOKYO
Price: 35,200 yen (including tax)
Inquiries: 03-6868-8801 ( SNS TOKYO), 03-6868-8802 ( SNS CAFÉ TOKYO)
