Focus on Nike’s hidden masterpiece “Air Max BW” for those in the know!

NIKE” is a brand that has released many masterpieces and continues to evolve. Among the many popular models released by the brand, the “Air Max” series, which became a social phenomenon in the 1990s, is one sneaker that cannot be overlooked when talking about Nike. In this issue, we focus on the “Air Max BW,” which is considered a hidden masterpiece in the series, and thoroughly explain its charms!

Japan had something to do with the founding of NIKE? NIKE’s birth story you should know

NIKE” is one of the top-selling sports manufacturers in the world. NIKE has produced many masterpieces, such as the “Air Jordan,” the signature model of Michael Jordan, who is revered as a basketball god, and the “Air Max,” which has become a social phenomenon. Nike was founded as an importer and distributor of the Japanese brand “Onitsuka Tiger,” now known as “ASICS,” when the company was founded. The company’s founder, Phil Knight, was attracted by the low prices and high quality of Onitsuka Tiger when he visited Kobe, acquired U.S. distribution rights in 1962, and in 1964 launched Blue Ribbon Sports, the predecessor to Nike. He established ” Nike ” at the time when his business was riding a wave and he decided to create his own products. The high-tech and well-designed items produced by Nike continue to captivate people around the world.

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What is the Nike Air Max series that became a social phenomenon?

Nike has attracted attention from sneaker freaks as well as the fashion scene. The “Air Max” series, which debuted in 1987, is a series of shoes with a revolutionary technology and cool design, and is known as the “Nike Air” series. The Air Max has a built-in airbag in the sole. The Air Max was the first model in the industry to adopt “Visible Air,” which made the mechanism visible. After the introduction of the Air Max 1, a series of new models were released one after another. The Air Max 95, released in 1995 at the time of the vintage sneaker boom in Japan, caused a social phenomenon called “Air Max hunting” due to the small quantity of Air Max 95s available in Japan and their eccentric design. The Air Max series, which combines comfort and unique design, still reigns as a timeless classic.

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Nike’s ” Air Max BW ” has a strong fan base.

The Air Max series has introduced numerous models to the world. Debuting in 1991, the Air Max BW was the fourth generation of the Air Max series. The name “BW” is an abbreviation of “BIG WINDOW” because the visible air window is larger than the previous Air Max 1, Air Max Light, and Air Max 90. The name was later officially adopted. The name was later adopted officially. It was also known as the “Air Max 4” among enthusiasts at the time. Thirty years have passed since its release, and it is still popular among enthusiasts and the next generation of sneakerheads.

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