NIKE” is an American brand that reigns as a world-class sports manufacturer. The brand has strong ties with basketball and has produced numerous masterpiece basketball shoes. This time, we focus on the “Blazer,” Nike’s first basketball shoe. What charm is hidden in this model that is said to have been used by top athletes? We will look at the appeal of the Blazer along with the history of Nike.
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How did the world’s leading sports manufacturer ” NIKE ” come into being?
NIKE” is now considered to be one of the world’s largest sports manufacturers and an essential part of the footwear used in a variety of sports. The birth of NIKE can be traced back to 1964. The company was not named Nike from the beginning, but was initially founded under the name ” Blue Ribbon Sports, Inc. Phil Knight, a track athlete at the University of Oregon, and Bill Bowerman, who produced his own running sneakers as a track coach, pooled their funds and started this company, which became the beginning of Nike. Initially, the company was to import, sell, and develop “Onitsuka Tiger,” but with the goal of further sales, they decided to go independent. Nike was born as the name of their own brand. The name “Nike” was inspired by the Greek goddess of victory, “nike,” and the name was changed to “Nike” in 1972 when the “Waffle Trainer,” a model with a waffle sole that was inspired by a waffle mold, became a big hit. At the same time, the company changed the name of its own brand, Nike, to the name of the company.
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Nike’s first basketball shoe was the ” Blazer
Nike has a deep connection with basketball shoes, and in 1972, Nike’s first basketball shoe was the ” Blazer,” which is the focus of this article. It was developed as a performance model for top athletes and featured a simple upper with fewer parts than modern bashes. The name “Blazer” comes from the Portland Trail Blazers, an NBA team from Oregon, where Nike’s headquarters is located. The simple, timeless design has captivated numerous designers, and collaboration models with popular brands such as ” OFF-WHITE (OFF-WHITE )”, ” sacai (sacai)”, and ” READYMADE (READYMADE )”, as well as models that are conscious of sustainability, have appeared. The simple design of these models has been evolving with the times while maintaining its originality.
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Nike Blazer’s simple design attracts many people
The minimalist, simple design features the Nike Swoosh on the side. The swoosh, which is larger and more gently drawn than on other bashes, accentuates the styling. The design has never become boring, which is why it has been loved by many people for a long time. The tight silhouette that smartly covers the legs goes well with elegant pants. Many fashionable people at Pitti Uomo are wearing them.
Two variations, “mid” and “low,” are being reissued.
The mid-cut version with 10 eyelets has a padded heel for a better fit, while the low-cut version with 10 eyelets has a padded heel for a better fit. The heel pad with “NIKE” stamped on it adds a fashionable look to the back. The low cut omits the design for a minimalist look.
The rubber outsole is also a favorite of skaters for its excellent grip.
The Blazer was Nike’s first basketball shoe, but was actually loved by skaters for its high grip. The secret of its gripping power is a zigzag pattern on the outsole called herringbone. This tread pattern was used in many bashes produced in the 1970s, and it provides a high grip on the basketball court. This gripping power, recognized by top athletes, became a hot topic among skaters, and in the 1980s it became known as a street fashion item, especially among those who enjoyed skateboarding culture.
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