PORTER” is a popular brand of Yoshida Kaban, a long-established Japanese bag manufacturer. The brand is highly supported not only in Japan but also overseas by its commitment to made in Japan, high quality and elegant design in addition to functionality. In this issue, we focus on Porter’s most popular category, “backpacks. We will introduce the appeal of backpacks and recommended models along with the history of Porter!
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What is Yoshida Kaban, a long-established bag manufacturer with craftsmanship?
Yoshida Bag Factory was established in 1935 by Kichizo Yoshida, a bag craftsman in Tokyo, who wanted to test his skills. Mr. Yoshida, who originally worked as a bag craftsman at a long-established bag workshop in Ueno, was able to carry a large amount of luggage by tying household goods to both ends of a string during the Great Kanto Earthquake when he was 17 years old. After establishing Yoshida Bag Factory, he aimed to make “a bag that people will get used to as they use it, and that they will love for a long time. In 1953, after the end of the war, he introduced the “Elegant Bag,” a bag with a gusset width that could be freely changed by opening and closing the zipper, which became a big hit. The bag attracted attention for its innovative design, which allowed the bag to be closed compactly when there was little luggage. The bag was used by Her Majesty the Queen before her marriage, and the name “Yoshida Kaban” became well-known throughout Japan.
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The birth of Yoshida’s signature brand ” PORTER
PORTER was Yoshida Kaban’s first in-house brand, created in 1963. Yoshida Kaban gained recognition and was approached by many licensees in Japan and abroad, but Mr. Yoshida turned them all down based on his belief that “I want to make products that communicate the craftsmanship of the makers (artisans). At that time, “shopping at department stores” itself had become an aspiration, and people were not particular about the brands they purchased from. As a breakthrough measure, he decided to create his own brand. This was the beginning of the birth of ” PORTER “.
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The brand name “Porter” is derived from the fact that porters, who take care of customers’ bags in hotels and other places, are “those who are always in touch with bags and know the quality of bags,” and the brand logo also depicts a hotel porter. Porter’s bags are made with the spirit of “ippiri-irimon” (one stitch, one soul), which means “to make every effort in every step of the bag-making process, just like carefully sewing one stitch after another. The company has continued to produce many popular series of bags while adhering to its manufacturing beliefs since its establishment, and will celebrate its 85th anniversary in 2020. Porter’s unique quality, design, and functionality, produced with craftsmanship and a commitment to made-in-Japan products, continue to attract people from all over the world.
What is the charm of Porter’s backpacks?
Porter has been gaining support since its establishment. Among them, backpacks are a popular series that can be used not only for town use but also for business. Here, we will take a closer look at the appeal of Porter’s backpacks.
The charm of Porter backpacks (1) “Made in Japan with care
While many manufacturers are moving their bases overseas, Porter is thoroughly committed to manufacturing in Japan. With craftsmanship, Japanese craftsmen do their utmost to carefully craft every step of the cutting and sewing process, and these bags have an elegance that only Porter can produce that no other bag can. The high credibility of Made in Japan is one of the reasons why Porter bags are so popular not only in Japan but also overseas.
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Porter’s backpacks offer stylish design and high storage capacity.
Backpacks have the image of being able to hold a lot of things. Porter’s backpacks are attractive not only for their capacity but also for their high storage capacity. While the design is stylish and does not interfere with one’s outfit, the many pockets, storage compartments, and functions inside the bag make it easy to use for business as well as town use. The high level of functionality created by the use of materials that combine strength, lightness, and water resistance is another reason why so many people are captivated by this bag.
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Porter Backpacks’ Appeal (3) “Variety of Colors and Lineups
Porter’s lineup of backpacks includes many long-selling products, such as the classic ” Tanker. It is easy to find a bag to suit various situations, such as business, outdoor, and town use. While basic, these bags come in a wide range of colors, making them easy to blend with your daily coordinate and adding a presence that only Porter can produce.
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